Under this act the Securities and exchange board of India was delegated several powers under the securities contracts regulation act and companies act in order to strengthen its hand as a capital market regulator. Now SEBI operates under the control and direction of the Finance Ministry of India.

In 1988 it was initially formed with a capital of Rs. 7.5 Crore provided by its promoters (IDBI, ICICI, IFCI).

Head Office – Mumbai

Branches – Kolkata, Delhi, Chennai

Statutory Objectives of Securities and exchange board of India – SEBI

• Protecting the interests of Investors
• Healthy Development of Securities market
• Regulation of Stock Exchange and Securities Market

Organisational structure of Securities and exchange board of India – SEBI 

It constitutes of Six Members –

• One Chairman who is the Head is nominated by the Central Government
• 2 members are selected form the Central Ministry (Law & Finance)
• 1 member is appointed by the RBI (Reserve Bank of India)
• 2 members are appointed by the Central Government who are professionals and have special knowledge of securities market

Functions of Securities and exchange board of India – SEBI

It is the duty of the board to protect the interest of investors and to promote development of securities through the following measures:

• Prohibiting Insider trading of securities and Price Rigging
• Regulating the stock exchange and other securities markets
• Registering and regulating collective investment schemes
• Registering and regulating the activities of stockbrokers, agents, merchant bankers, trustees, underwriters etc. and other intermediaries related to securities market.
• Undertaking inspections, conducting enquires, stock audits etc.
• Promoting and Regulating self-regulatory organizations
• Prohibiting unfair trade practices and frauds
• Educating and training investors and intermediaries od securities market
• Imposing penalties on violations of SEBI Guidelines
• Charging fees and Conducting research on behalf of the government
• Performing all other functions under the SEBI Act

Powers of Securities and exchange board of India – SEBI

The Securities and exchange board of India has been delegated the following powers:

• Power to Grant or Suspend or Reject the Certificate of registration to Intermediaries
• Power to Grant or Suspend or Reject Registration of Venture Capital Funds and Collective Investment Schemes
• Power to give directives to Intermediaries of Securities Market
• Power to issue directions to companies regarding issue of capital, transfer of securities etc.
• Power to Impose Monetary Penalties on Violation of SEBI Guidelines
• Power to Investigate Irregularities in a business through enquiries and inspections

Benefits of Securities and exchange board of India – SEBI

To Government – Regulation of Indian Capital Market, Check on malpractices, Investor Protection

To Issuers – It provides a market place where they can raise funds easily.

To Investors – SEBI provides protection from unfair trade and ensures supply of accurate and correct information.

To Intermediaries – It provides a competitive professional market

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Price controls are simply government restrictions on prices of goods and services in the market. It is a regulatory tool that aims at controlling the prices of commodities in order to maintain availability of stable foods and prevent inflation of prices during shortages. There may be two forms of price control –

Price ceiling – It refers to fixing the maximum price that can be charged for a commodity.

Price floor – It refers to fixing the minimum price that can be charged for a commodity.

Objectives of Price Control

• Equity or Distributive Justice – Price control measures aim to protect the citizens of a country by shielding them against steep inflation and abnormal price fluctuations.
• For maintaining quality of goods and services
• For preventing monopolistic, restrictive & unfair trade practices
• To ensure that commodities are available at fair prices
• To ensure smooth supply of resources
• To curb black markets
• To control unflation

Methods of Price Control / Price Control Measures

Indirect Control – Indirect control is implemented through macro-economic policies i.e. monetary and fiscal policies of the country. The monetary policy is formulated by the central bank of the country, RBI in India, while the fiscal policies through budgetary operation taken up by the government. In addition, Commercial policies like control on import and exports, tariffs etc. are also used.

Direct Measures – Direct measures operate through legislative and administrative measures like IRDA, essential commodities act, MRTP (now replaced by competition act), foreign trade regulation acts etc. For controlling prices the government may adopt the following schemes:

Dual Pricing – In such a scheme, few essential commodities are made available to weaker section of the society at affordable prices, while the same commodities may be sold at higher prices in the market.

Administered Price – In such a scheme, the maximum and minimum prices of certain commodities are set by the central or state government or relevant government body to eliminate unfair trade practices.  

Subsidization – Under such a scheme, prices of certain commodities like food grains, fertilizers etc. are subsidized by the government through its legislative policies for the welfare of the weaker section of the society.

Price Control Mechanism/ Tools for Price control

• Use of Monetary instruments like CRR, SLR, Bank rate etc.
• Use of Fiscal measures like good taxation and budgeting policies
• Fixation of Maximum and Minimum prices of essential commodities
• Increasing Agricultural production and supply of food grains
• Developing a consumer protection system
• Developing a good public distribution system
• Formulating essential legislative and administrative policies like MRTP, essential commodities etc.

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• Provision of fair return on investment to shareholders
• Development of a value oriented organization
• Creating transparency in dealings
• Taking effective strategic decisions for the company
• Achieving socio-economic goals of the company

The word governance is derived from a Latin word “Guvernare” which means to steer or to control. Therefore, it provides direction to an organization and set standards regarding the working and performance of an organization.

Objectives of Corporate governance

• To create social responsibility
• To create a transparent working system
• To create a management accountable for corporate functioning
• To protect and promote the interest of shareholders
• To develop an efficient organization culture
• To aid in achieving social and economic goals
• To improve social cohesion
• To minimise wastages, corruption, red-tapaism etc.

Pillars of Good corporate governance

• Transparency of operations
• Accountability towards shareholders
• Fairness in dealing

Pre-requisites of Corporate Governance

• Presence of a good organizational structure with defined authority and responsibilities
• Presence of a proper system for guiding, monitoring, reporting and controlling
• Presence of visionary goals and a mission to grow the organization

Tools of Corporate Governance

• Efficient use of resources
• Value addition to product
• Maximizing customer satisfaction
• Creation of Wealth for the business
• Developing a value oriented organization
• Develop ethical working standards
• Management of Risk

In India, corporate governance has become a very prominent issue, this can be clearly seen in the working of SEBI (Securities and Exchange board of India). The government of India has appointed a committee on corporate governance under the chairmanship of Kumar Mangalam Birla. This committee is responsible for formulating and implementing, rules and regulations for all companies registered with SEBI that fullfill the socio-economic goals of the Business owners and the Government.

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Characteristics of environment

• It is complex – It consists of many interrelated factors
• It is dynamic – Due to its shape and character
• It is multifaceted – The environment developed is perceived differently by different people
• It has a far reaching compact – The growth and profitability of the organization critically depends upon its environment.

Components of environment

ENVIRONMENTAL SCANNING

Environmental Scanning is the process by which an organization monitors the relevant environment the identify opportunities and threats affecting the business for the purpose of making strategic decisions.

Factors to be considered while conducting an environmental appraisal –

• Events – Important and specific occurring taking place in different environment sectors
• Trends – General tendencies or course of action around which events and trends take place.
• Issues – Current concern that arise or respond to events and trends
• Expectations – Demand which are made by interested group in the light of current issue

Dimensions of Environmental Scanning: 

SPECTACLES – Social, Political, Economic, Cultural, Technological, Aesthetic, Customer, Legal, Environmental and Sectoral

Approach’s to environmental scanning

1. Systematic approach – In this approach information for environmental scanning is collected systematically. Information related to markets and customers, change in legislation and regulations etc. have a direct impact on the business therefore it is continually monitored for relevant facts. This approach is beneficial for strategic management and operational activities.
2. Ad-hock approach -An organization may conduct a special survey related to specific environmental issues from time to time… such studies may be undertaken when an organization has to take up new projects or update existing strategies. Changes and unforeseen developments may be investigated which affect the organization
3. Processed form approach-The organization under this approach uses information in a processed form available from both internal and external environment.eg. Information supplied by government agencies, private institutions, it uses secondary data method.

Sources of information for environment scanning

• Secondary sources of information- newspapers,magazines,journals,documentaries
• Mass media- radio, TV. , internet
• Internal sources- Internal files , documents, reports ,records , database
• External agencies-Customers, market intermediaries, suppliers, retailers etc.
• Spying and surveillance- through ex-employees of competitors, industrial espionage, planting a mole in rival company.

Factors affecting Environmental scanning / Environmental Appraisal

1. Strategist related factors – Since strategist play a central role in formulation of strategies ,there characteristics such as age, education, experience, motivation, cognitive styles ,ability to withstand time pressure and responsibility have an impact to the extent to which they are able to appraise the environment.
2. Organization related factors – Characteristics of the organization which affect the environment are nature of the business, its age, size, complexity, nature of it market, product or service that it provides.
3. Environment related factors – The nature of environment faced by the organization determines how its appraisal could be done. The nature of the environment depends upon its complexity, volatility, hostility and diversity.

Techniques of Environmental Scanning / Environmental Appraisal 

• SWOT Analysis
• ETOP Analysis
• ANSOFF Matrix
• BCG Matrix

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Characteristics of a Business

• It involves production and sale of goods and services
• It requires a certain investment
• It aims at earning profits
• It is subjected to risk and uncertainty factors operating in the environment

Business Environment – It refers to the aggregate of all the conditions, events and influences that surround and affect a business.

Business Environment consists of all the external and internal factors which have an impact on the functioning, performance and decision making of a business.

Types of Business Environment /Factors affecting Business Environment –

There are various sources operating in the business environment, those forces which are external to the business and beyond their control are known external factors which operate in the external environment of the business. Forces which are internal to a business and controllable in nature are known as internal factors which operate in the internal environment of the business.

External Factors/ Uncontrollable Factors –

The external factors affecting a business may be divided into two –

Internal Factors/Controllable factors –

The internal environment of a business categorised in terms of 6 M`s i.e.

Man, Money, Machinery, Management, Marketing and Miscellaneous Factors.

They Include –

• Vision and Mission of the company
• Dynamic nature of Top Management
• Research and Development
• Organizational Structure
• Organizational Culture and Value system
• Company Image
• Competitive advantage
• Capital Assets and Financial Position of the company
• Human and Industrial Relation

Importance of Business Environment –

• First Movers Advantage – Knowledge of the business environment enables a business to exploit opportunities present in the industry and helps a business to gain a first movers advantage and capture virgin markets.  
• Identification of Threats – It helps a business to identify threats present in the industry and it to overcome drastic cyclic and seasonal fluctuations in the business environment.   
• Coping up with changes – Constant analysis of the business environment helps a business to be pro-active and cope up with the dynamic business environment.
• Improve Performance – Analysis of the business environment helps a business to identify key performance indicators that affect a business and aids in controlling devations in performance. 
• Facing Competition – It helps a business to face competition by analysing the market share, market growth, market demand of the industry and strategic actions of the competitors. 
• Build company Image – It helps a business to create a good image in the minds of the public and consumers through constant evaluation, feedback and control of its products, brand, strategy etc.  

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Project/Slides/Presentation Transcript

Subject: Business Environment, Macro-Economics

Topic: Monetary Policy of India

Slide 1 – Monetary policy of India presentation

Slide 2 – Introduction

It refers to a set of policies by the monetary authority (Central Bank) which regulate the money supply and credit flows in the economy to achieve certain macroeconomic goals .

In India, RBI plays the role of the central bank and formulates the monetary policies of India.

Slide 3 – Meaning of Monetary policy
It is the process by which the monetary authority of a country, controls the supply of money in the economy by manipulating interest rates in order to maintain price stability and achieve economic growth

Slide 4 – Objectives of Monetary Policy

The main objectives of monetary policy of India are –
Economic growth
Increase in employment
Price stability and inflation control
Exchange rate stability
Balance of payments equilibrium
Reducing income inequality

Slide 5 – Instruments of Monetary policy of India

All instruments of the monetary policy of India can be categorized under two categories –
Quantitative measures– Bank rate,CRR, SLR, Repo rate, Reverse repo rate,  Open market operations
Qualitative measures – moral suasion, change in margin requirements, direct controls, credit rationing,

Slide 6 – Bank Rate
Bank rate is the rate at which RBI lends money to the commercial banks.
An increase in bank rate is likely to increase all other interest rates and decrease the total money supply. Therefore it is a contractionary monetary policy.
Decrease in bank rate is likely to decrease all other interest rates and increase the total money supply. Therefore it is an expansionary monetary policy.

Slide 7 – Cash Reserve Ratio
Banks have to keep a certain minimum percentage of their total deposits (demand deposits + time deposits) with the RBI, that minimum percentage is called CRR.
An increase in CRR  will result in less liquid cash deposits with the banks and is a contractionary monetary policy.
A decrease in CRR will result in more liquid cash available with the banks and it is an expansionary monetary policy.
Slide 8 – Statutory Liquidity ratio
SLR stands for Statutory liquidity ratio.
Banks are supposed to maintain a minimum percentage of their total deposits as a sum of excess reserve (ER), cash balance with other banks (CB) and government securities(GS). That percentage is called SLR.
SLR = (ER+CB+GS)/(Total deposits)
Increase in SLR is contractionary policy and decreases in SLR is expansionary policy.

Slide 9 – Repo rate
Repo means repurchase operations.
It is the rate at which the RBI lends money to banks against government securities.
When the repo rate increases it becomes expensive for banks to borrow money from RBI and the money supply decreases, therefore it acts as a contractionary monetary policy. The decrease in repo rate will increase the money supply and it is a type of expansionary monetary policy.

Slide 10 – Reverse repo rate
The rate which other banks receive when they deposit their extra cash with RBI along with the repurchase agreement of government securities in future is called reverse repo rate.
An increase in reverse repo rate results in decrease of money supply and is a contractionary measure.
A decrease in reverse repo rate increases the money supply and it is expansionary measure.

Slide 11 – Open Market Operations
Buying and selling of government securities by the RBI in the open market is called open market operations.
When RBI buys government securities the money supply increases
When RBI sells government securities the money supply decreases

Slide 12 – Qualitative measures of Monetary policy in India
It is also called the selective credit controls since these policies affect only certain aspects.
Credit rationing refers to the control of government over the amount of credit available for certain industrial sectors. Such control is exercised to ensure that all sectors get adequate amount of credit.
Change in margin requirements affects the minimum amount of money that an individual is required to use from his own resources when he borrows money from the bank.
Slide 13 – Qualitative measures of Monetary policy
Moral suasion is the method by which RBI persuades and convinces the banks to undertake certain actions which are in the economic interests of the country.
When all methods prove ineffective, RBI may take direct actions by laying down specific rules and regulations under which banks operate.

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A MNC can be simply defined as a company which owns or controls production facilities in more than one country which has been acquired through foreign direct investment.

Characteristics of Multinational Corporations (MNC)

• It has production facilities in a foreign country
• It should realize at least 25% of its total sales from its overseas operations
• It has a geocentric and integrative approach in conducting its business operations
• It has an efficient system of communication between headquarters and subsidiaries

Need for Multinational Corporations (MNC) 

Companies expand their business operations overseas due to the following reasons –

• To Avoid Tariff and Non-Tariff barriers
• To minimize transportation and distribution costs
• To exploit opportunities present in the host country
• To secure scarce raw materials and resources
• To help in economic growth and development of the host country

Concepts related to Multinational Corporations (MNC)

Transnational Corporation – It is an enterprise which consists of a parent company and its foreign affiliates where the parent company acquires control over assets of its affiliates through major equity holdings.

Foreign Affiliates – It is a company in which an investor who belongs to another country holds more than 10% equity shares of the company.

Subsidiary – It is a company in the host country in which another company directly owns more than 50% of its equity and has full control over management.

Associate – It is a company in the host country in which a foreign investor holds more than 10% but less than 50% equity shares.

Branch – A company is said to be a branch of another company –

• When it is not a permanent office or Headquarters of the mother company
• When its land, equipment and machinery is directly owned by the mother company
• When its management control and decision making lies in the hand of the parent company

Advantages/Benefits of Multinational Corporations (MNC)

• It results in Economic growth and development of the host country
• It raises the standard of living of the people by offering high quality and huge variety of products
• MNC`s bring advance technology and modern technical, research and managerial skills to the host country which aids in its development
• It accelerates industrial growth and increases the rate of investment in the host country
• It promotes exports and reduces imports
• MNC`s facilitate efficient utilization of resources in the host country
• MNC`s raise competition in the domestic market thereby breaking monopolies and support the development of the domestic industries directly or indirectly
• It promotes Bilateral Trade relations and cooperation among different countries

Disadvantages/Demerits of Multi-National Corporations (MNC)

• A MNC may develop monopoly in the host country
• MNC may work against national interest
• They may provide out-dated technology
• May influence and manipulate domestic policies according to their selfish interests
• May have an adverse effect on culture and lifestyle of the people of the country
• May have adverse effects on domestic markets

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According to Howard R. Bowen “Social Responsibility of business refers to the obligation of business to pursue those policies, to make those decisions or to follow those lines of action which are desirable in terms of objectives and values of the society”

 The obligation that every business is subjected to can be divided into four responsibilities –

Discretionary Obligation – These refer to voluntary contributions made by a business for the benefit of the society without any government intervention.

Ethical Obligation – These obligations make a business responsible to follow and respect the social and cultural norms laid down by the society.

Legal Obligation – It is the responsibility of every business to abide with the laws of the county and follow the legal rules and regulations laid down by the government.

Economic Obligation – Since every business aims to earn profit, it is the responsibility of every business to generate surplus cash and use it towards further development or welfare of the society.

Factors affecting Social Responsibility of Business –

• Promoters and Top management
• Board of directors
• Shareholders
• Societal Factors
• Industry and Trade Associations
• Government and Legal System
• Political Influences
• Competitors
• Resources

Social Responsibility towards different groups/sections in the society

Towards Shareholders –

• To ensure safety of their investment
• Regular payment of dividend and Timely payment of loans
• To provide adequate information before investment
• To ensure a good public image
• To make good and profitable decisions to give a good return on investment

Towards Employees –

• Payment of Fair wages
• Providing a good working environment
• Providing proper training and education
• Providing fair performance appraisal and career growth opportunities
• Providing opportunity to participate in management decision making
• Providing adequate grievance handling, recreational and retirement facilities.

Towards Consumers –

• To provide goods and services at a reasonable price
• To ensure good quality in products
• To introduce new and innovative products by proper research and development
• To not mislead the customer
• To provide adequate information about the product
• To provide good after sale services

Towards Society –

• To take measures for maintaining environmental harmony
• To raise the standard of living of the society
• To help in development of backward areas and promote small scale industries
• To help in economic development of the society
• To conserve the natural resources of the country
• To follow the norms and traditions laid down by the society
• To maintain a fairness and equity in recruitment and compensation of manpower

Towards Competitors –

• To have a healthy competitive spirit
• To not use unfair means to succeed in business
• To not harm or defame the competitors
• To not copy competitors strategy

Towards Government –

• Timely payment of taxes and duties
• To not involve in corruption
• To follow the norms and guidelines laid down by the government
• To follow the legal system of the country
• To support the government in its public welfare initiatives

Towards Suppliers/Creditors –

• To make regular orders for purchase
• To deal on fair terms and conditions
• To Have a fair credit policy
• Timely payment of dues

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S = Strength          W = Weakness        O = Opportunity         T = Threat

There are four sequential steps of conducting a SWOT Analysis –

• Setting up objectives for the concerned organization
• Identifying the strengths ,weaknesses ,opportunities and threats of the business
  
• Answering the 4 major questions –

How to maximize the internal strengths of the organization?

How to minimize the internal weaknesses of the organization?

How to capitalize on opportunities present in the external environment of the organization?

How to protect the organization from threats in the external environment?

• Based upon the results of the above analysis a SWOT matrix is prepared which consists of Strengths, Weaknesses, Opportunities and Threats present in the Organization`s internal and external environment and its impact on the business is studied.
  

A firm must direct its strengths towards exploitation of opportunities and blocking threats which minimizing the exposure of weaknesses at the same time.

SWOT Analysis is an important tool for auditing the overall strategic position of a business and its environment. The basic objective of SWOT Analysis is to provide a frame work to reflect a firm’s ability to overcome barriers (threats) and avail opportunities emerging in the environment.

Advantages of SWOT Analysis –

• It is simple to use low cost is involved it is flexible and can be adapted to varying situations
• It leads to clarification of issues
• It helps in development of goal oriented objectives
• It is useful as a starting point for strategic analysis

Disadvantages of SWOT Analysis-

• Realities may be more complex than represented by swat matrix due to simplicity of its use
• It may result in compiling of lists rather than focusing on organizational objectives
• Strengths may sometimes be confused with opportunities
• The Person conducting the analysis may be biased towards a view-point and may misinterpret the situation

EXAMPLE  of SWOT Analysis of Google –

SWOT Analysis of Google

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Project/Slides/Presentation Transcript

Subject: Business Environment

Topic: Social Media & Web 2.0 in Business Environment

SLIDE 1 – Social Media & Web 2.0 in Business Environment

SLIDE 2 – Web 2.0

Web 2.0 describes World Wide Web sites that emphasize on user-generated content, usability, and inter-operability.

SLIDE 3 – Web 2.0 can be described in three parts

• Rich Internet application (RIA) — It defines the experience brought from desktop to browser whether it is from a graphical point of view or usability point of view.
• Web-oriented architecture (WOA) — It defines how Web 2.0 applications expose their functionality so that other applications can leverage and integrate the functionality providing a set of much richer applications.
• Social Web — It defines how Web 2.0 tends to interact much more with the end user and make the end-user an integral part.

SLIDE 4 – Key Features of WEB 2.0

• Folksonomy – Free classification of information; allows users to collectively classify and find information (e.g. tagging)
• Rich User Experience – Dynamic content; responsive to user input
• User Participation – Information flows two ways between site owner and site user by means of evaluation, review, and commenting. Site users add content for others to see
• Software as a service – Web 2.0 sites developed APIs to allow automated usage, such as by an app
• Mass Participation – Universal web access leads to differentiation of concerns from the traditional internet user base

SLIDE 5 – SOCIAL MEDIA

Social media is the collection of online communications channels which are dedicated to community-based input, interaction, content-sharing and collaboration.

SLIDE 6 – PROMINENT EXAMPLES OF SOCIAL MEDIA

Facebook

It is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues.

Twitter

It is a free micro blogging service that allows registered members to broadcast short posts called tweets.

LinkedIn

It is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.

SLIDE 7 – Advantages of Social networks

• Facilitates open communication, leading to enhanced information discovery and delivery.
• Allows employees to discuss ideas, post news, ask questions and share links.
• Provides an opportunity to widen business contacts.
• Targets a wide audience, making it a useful and effective recruitment tool.
• Improves business reputation and client base with minimal use of advertising
• Expands market research, implements marketing campaigns, delivers communications and directs interested people to specific web sites.

SLIDE 8 – Disadvantages of Social network

• Opens up the possibility for hackers to commit fraud and launch spam and virus attacks.
• Increases the risk of people falling prey to online scams that seem genuine, resulting in data or identity theft.
• Potentially results in negative comments from employees about the company or potential legal consequences if employees use these sites to view objectionable, illicit or offensive material.
• Potentially results in lost productivity, especially if employees are busy updating profiles, etc.

SLIDE 9 – Enterprise social networking

Enterprise social networking focuses on the use of online social networks or social relations among people who share business interests and/or activities. It  allows a company to connect individuals who share similar business interests or activities

SLIDE 10 – History of  Social Media

Social networking sites started to form in the 1990s; an example of these websites is Theglobe.com, which began in 1995.

As other websites such as GeoCities and Tripod.com started to form online communities, they encouraged their users to interact with each other via chat rooms and other tools

In 2003 LinkedIn was launch, LinkedIn was, and still is, a networking resource for business people who want to connect with other professionals.

SLIDE 11 – Business application

LINKEDIN

Joining a LinkedIn group is great way make connection not just with potential customer but with your professional peers, sharing tips, experience & asking question .

YOUTUBE

Creating  videos regarding companies‘ product and service. This helps in advertisement of a product.

SLIDE 12 – Social Media & Web 2.0 in Business Environment

GOOGLE+

Through Google+ company use video conferencing to reach  out to the customer, dealers, vendors & social media contacts   at no cost.

TWITTER

It helps to take regular feedback from customer, helps in targeting and segmentation of customer and may be help in improving quality of product and service

SLIDE 13 – USE OF SOCIAL MEDIA IN DIFFERENT ORGANISATION

HR FIRMS

• Team building
• Training
• Employee communication
• Recruiting

SLIDE 14 – DIFFERENT WAYS IN WHICH HR FIRMS USES SOCIAL MEDIA

• Communication
• Branding
• Promoting events
• Back ground checks
• Employee actions
• Weekly HR  blog
• Research
• Emergency notification
• Recognition

SLIDE 15 – Ways in which marketing firm uses social media

• Helps to see your target market
• You can respond to problems immediately
• Helps to increase more sales.
• Helps to find new customers .
• Improve market intelligence.

SLIDE 16 – Social Media & Web 2.0 in Business Environment

SLIDE 17 – Social Media & Web 2.0 in Business Environment

SLIDE 18 – Conclusion

• Social media has a powerful platform for consumer engagement. The social media space also presents a basket of customer attitudes, perceptions and customer feedback.
• Social media as a form of marketing will present a whole new phase challenges. It will require businesses to develop genuine relationships with customers.
• It could be argued that social media support are forms of knowledge consumption and knowledge construction.

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