Comments on: Reference Group – Meaning, Nature, Categories, Influence on Consumer Behaviour, Application

Comments on: Reference Group – Meaning, Nature, Categories, Influence on Consumer Behaviour, Application https://bbamantra.com/reference-group-consumer-behaviour/ Notes for Management Students Mon, 11 May 2020 21:20:57 +0000 hourly 1 https://wordpress.org/?v=6.5.4 By: Maria https://bbamantra.com/reference-group-consumer-behaviour/#comment-3409 Mon, 11 May 2020 21:20:57 +0000 https://bbamantra.com/?p=302#comment-3409 Which two consumer-related reference groups can affect a person’s membership and behavior in these groups?

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