Blog Archive - BBA|mantra https://bbamantra.com/blog/ Notes for Management Students Fri, 21 Jun 2024 15:03:13 +0000 en-GB hourly 1 https://wordpress.org/?v=6.5.5 https://bbamantra.com/wp-content/uploads/2015/08/final-favicon-55c1e5d1v1_site_icon-45x45.png Blog Archive - BBA|mantra https://bbamantra.com/blog/ 32 32 Unleashing the Power of AI: MIT Sloan’s Game-Changing Course for Business Strategy https://bbamantra.com/blog/unleashing-the-power-of-ai-mit-sloans-game-changing-course-for-business-strategy/ https://bbamantra.com/blog/unleashing-the-power-of-ai-mit-sloans-game-changing-course-for-business-strategy/#respond Fri, 16 Jun 2023 07:03:41 +0000 https://bbamantra.com/?post_type=blog&p=4958 In the ever-evolving landscape of business, staying ahead of the curve is crucial. As technology continues to reshape industries, understanding the implications of artificial intelligence (AI) becomes increasingly vital for organizations looking to thrive in the digital age. Enter the MIT Sloan Artificial Intelligence: Implications for Business Strategy course, offered

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In the ever-evolving landscape of business, staying ahead of the curve is crucial. As technology continues to reshape industries, understanding the implications of artificial intelligence (AI) becomes increasingly vital for organizations looking to thrive in the digital age. Enter the MIT Sloan Artificial Intelligence: Implications for Business Strategy course, offered by GetSmarter. This groundbreaking program empowers business professionals to navigate the complex world of AI and harness its potential to drive strategic growth and innovation.

What is AI, is it just a buzzword?

In today’s fast-paced world, AI has become a buzzword that captures attention across industries. But what exactly is AI, and why is it so significant? AI refers to the simulation of human intelligence in machines, enabling them to learn, reason, and make decisions autonomously. It encompasses technologies like machine learning and natural language processing, revolutionizing how businesses operate. With its ability to process vast amounts of data and uncover patterns, AI has the potential to transform industries and drive innovation to new heights.

What is the Course about?

The MIT Sloan Artificial Intelligence: Implications for Business Strategy course is a comprehensive online program designed to equip professionals with the knowledge and skills required to navigate the AI landscape strategically. Developed in collaboration with MIT CSAIL, the course provides a unique opportunity to learn from leading experts in the field and gain insights into AI’s transformative power.

Course Curriculum:

The course curriculum covers a wide range of topics, including:

  • Fundamentals of AI and its applications in business
  • Machine learning and data-driven decision making
  • Ethical considerations and responsible AI practices
  • Industry-specific case studies showcasing AI’s impact
  • Strategies for integrating AI into business models and operations
  • Identifying AI opportunities for growth and innovation

The course is divided into 6 Modules 

Module 1: An Introduction to Artificial Intelligence

Discover the strategic advantages that different kinds of intelligence can offer to businesses.

Module 2: Machine Learning in Business

Analyze and determine the suitability of machine learning applications for business scenarios.

Module 3: Natural Language Processing in Business

Assess the suitability of natural language processing applications for various business contexts.

Module 4: Robotics in Business

Evaluate the relevance and potential of robotics applications for different business environments.

Module 5: Artificial Intelligence in Business and Society

Examine the profound impact of AI on the future of work and its broader implications for society.

Module 6: The Future of Artificial Intelligence

Create a strategic roadmap for organizations to leverage AI and gain a competitive edge.

Who should pursue the course?

The MIT Sloan Artificial Intelligence course is ideal for professionals from various backgrounds, including:

  • Business executives and managers seeking to understand and leverage AI’s potential
  • Entrepreneurs looking to integrate AI into their business strategies
  • Data analysts and scientists interested in applying AI techniques to their work
  • Decision-makers responsible for driving digital transformation and innovation within their organizations

Benefits of the Course:

By enrolling in the MIT Sloan Artificial Intelligence course, participants can expect to gain several benefits, including:

  • In-depth understanding of AI’s implications for business strategy
  • Practical knowledge and skills to identify AI opportunities and challenges
  • Insight into ethical considerations and responsible AI practices
  • Ability to develop data-driven decision-making strategies using AI techniques
  • Networking opportunities with like-minded professionals and industry experts
  • A certificate from MIT Sloan School of Management, showcasing their expertise in AI strategy

Why Choose GetSmarter?

GetSmarter, the platform offering the MIT Sloan Artificial Intelligence course, brings several advantages to learners, including:

  • Access to world-class faculty from MIT Sloan School of Management and MIT CSAIL
  • Flexible online learning format that accommodates personal and professional commitments
  • Engaging and interactive learning environment with real-world case studies
  • Networking opportunities through collaboration with peers and industry experts
  • Ongoing support from dedicated course coordinators to ensure a seamless learning experience

How to enroll:

Enrolling in the MIT Sloan Artificial Intelligence course is a straightforward process:

  • Visit the Course page on GetSmarter website at mit-online.getsmarter.com
  • Review the course details and curriculum
  • Fill the form at the bottom of the page with your correct details

The MIT Sloan Artificial Intelligence: Implications for Business Strategy course offered by GetSmarter is a game-changer for professionals seeking to unlock the potential of AI in driving strategic growth and innovation. With its comprehensive curriculum, world-class faculty, and flexible online learning format, this program equips learners with the knowledge and skills to navigate the AI landscape strategically. Don’t miss this opportunity to stay ahead of the curve and harness the power of AI for business success. Enroll today and embark on a transformative learning journey with MIT Sloan and GetSmarter.

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Does buying essays online actually help college students? https://bbamantra.com/blog/does-buying-essays-online-actually-help-college-students/ https://bbamantra.com/blog/does-buying-essays-online-actually-help-college-students/#comments Thu, 17 Feb 2022 12:36:39 +0000 https://bbamantra.com/?post_type=blog&p=4821 Completing an academic paper is definitely a challenge, even for experienced students. However, when you only start college studies, having no qualified assistance may lead you astray instead of putting you at the first step of a progression ladder. A student can simply fail in answering a question: who bears

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Completing an academic paper is definitely a challenge, even for experienced students. However, when you only start college studies, having no qualified assistance may lead you astray instead of putting you at the first step of a progression ladder. A student can simply fail in answering a question: who bears primary responsibility for understanding the text of the essays or any research projects? The answers to this crucial question on understanding the basics of academic writing may diverge diametrically. However, once a student accepts a vision that this is a writer who is responsible and not a reader, it implies one is ready to learn what it means to write perfectly flowing and easy-to-follow papers.

Accepting responsibility for the quality of your text

To put it simply, those who think that it is the reader who is responsible for whether one understands the essay have quite ordinary logic. They actually reason like this: if my text as a writer is incomprehensible for professors or fellow students then it means they are not qualified enough or still academically illiterate. This thinking takes root in High School, when students read classic English fiction and have a hard time understanding its content, they are often told that they just have not grown up enough. 

Besides, a shady side of this issue suggests that somebody might actually think that incomprehensibility represents a distinctive feature of a truly academic text. “Growing up” as academics, they may intentionally try to confuse the readers with indigestible terms and too complex syntactic structures when the ones review their narrations. Some even misuse numbered and bulleted lists, confusing long tables, diagrams, and unkempt graphs meaningless as illustrations for the written text. Paradoxically, all this actually harms not the student but rather the very concept of the academic texts: the professors may simply accuse their undergraduates of excessive academicism. 

Getting help from an expert is a part of writing perfect essays

To avoid substituting, a perversion of the concept or almost complete lack of understanding of what an academic text is, the newbie in college or university reality can start from learning about the structure and lexis of an academic essay or research paper. To be up for a great start, you can use the help of top companies providing educational services over the territory of the USA. As one of the initial practical steps, you can start asking for referrals which will allow finding a professional writing service AdvancedWriters or a similar high-rated company working in the field of custom academic writing which allows you to buy essay papers online. One of the most appreciated perks of such assistance is that you will be able to enjoy a personalized approach while getting help from the side of a specialist with expertise. 

Considering that writing an essay is one of the first tasks you receive after the semester starts, it is good to commence work by searching for some free examples completed according to the standards. All these services are accessible online, which is especially important taking the social distancing rules and an extreme need of every student to save time. After checking out the exemplary documents, there is a high chance that your confidence about your personal capability of writing essays will start to grow. Plus, you will always be able to refer to the sample when having trouble remembering information about all the MLA, APA, Chicago, and other formats. 

Buying essays online boosts college students’ progress 

After taking the initial steps, students will receive more assignments that they will have to complete from scratch. All the pressure may provoke writer’s block at the most unexpected moments. In such a case, you immediately start to think about how to win over this state while looking for effective tools. At this point, to get a visual example to follow, you can check the same expert website and order an essay on the topic that phased you into the block state. After receiving a piece of writing, you just read it, waiting for a moment when a certain idea, word, or sentence will trigger your inspiration to compose your own original essay. 

Hence, when you buy an exemplary essay, you receive an impetus that helps you feel you are standing firmly on the ground as a sophomore who wants to grow to a senior and then to a graduate. In fact, whichever year of college or university is, any student or professor will agree that the best friend of yours is keeping in mind a standard set of criteria used when evaluating a written assignment. When doing the reviews of the materials, the next essay evaluation criteria will help, as most programs apply it: 

  • Evidence of understanding the subject and clear attitude towards it;
  • Polished structure and organization of the essay;
  • Factual material and erudition;
  • Argumentation in the body of an assignment is cohesively presented in the conclusion;
  • Full disclosure of the chosen topic;
  • Style and literacy;
  • Sufficient presentation of the subject and material;
  • Exclusive comments;
  • Overall rating;
  • Unique suggestions for further developments on the topic.

You can check essays personally when consulting with the writers of the chosen online service. 

Writer’s resentment and the way out

Another problem that you may keep facing when creating your essay is the writer’s resentment. This happens, as you have just read above when a writer does not really care whether the reader will enjoy the flow of his or her text or an idea that the author meant to incorporate into their piece of writing. The most efficient and simultaneously cheap way to get rid of this issue is to imagine yourself on the reader’s position: if I face an urgent need to find some specific data or facts, and all the authors on the Earth thought of me when they were working upon their projects, then I will be holding in my hands or reading on my laptop screen a complete set of quality excerpts in an hour. This is how the scientific communities of American and Western European academia operate: their scholarship was not nurtured by a feigned academicism, but built upon the basis of professional lessons of academic writing while they have been the first-year students.  

Becoming the best version of yourself as a writer—this is actually what buying essays-examples may do for you. As a customer, you can receive multiple propositions of academic expert service in addition to instruction to standards of essay writing. Find your favorite writers, and they will be there for you to make this hard path to diploma easier and joyful so that the graduation ceremony would not feel like a Neverland.

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Best Topology Learning Website for Students – AssignMaths.com to Find Your Answers https://bbamantra.com/blog/best-topology-learning-website-for-students/ https://bbamantra.com/blog/best-topology-learning-website-for-students/#respond Mon, 20 Dec 2021 17:02:45 +0000 https://bbamantra.com/?post_type=blog&p=4813   Students often have difficulties with writing assignments. This is especially true for math students. They need to solve complicated problems, make calculations, and figure out drawings. Apart from that, you have to write academic papers to show your scientific knowledge. It can be difficult for math students because they

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Students often have difficulties with writing assignments. This is especially true for math students. They need to solve complicated problems, make calculations, and figure out drawings. Apart from that, you have to write academic papers to show your scientific knowledge. It can be difficult for math students because they do not have good writing skills. They may not know writing as well as their subject. That is why you may need help with your assignment.

Topology is a math discipline about the interconnection between different spaces or components. Topology is related to geometry because it studies relations between geometrical objects. Students need to solve problems about holes in objects and their shapes. An important part of topology concerns connections. In topological problems, you should understand the connections between spaces and objects. This defines the result of your solutions. So, what if I need help with topology homework? You access a website like assignmaths.com/topology-homework-help/. Here, experienced writers will make calculations for you and write explanations.

Topology is a complicated part of math, and that is why topology assignment help is important. Students often need to pay someone for topology homework help online. On websites like AssignMaths.com, you will get help with hw. This will let you spend time studying more important studies. For example, you may not need topology in your future work. Or you have more important activities after college. The AssignMaths.com service is a great option to get topology assignment help online.

Let’s look at why it is the best topology homework help website.

1. The writers deliver each work in time

Each writer in AssignMaths.com is dedicated to delivering your paper as fast as they can. They value your time. What is more, you may get extra instructions from your professor later. You will need more time to apply them to the work. The writers will provide your paper long before the deadline. That is why you should not worry about being late. If you see that the writer made some mistakes, they will have time to correct them. You will deliver your assignment in time and get the highest mark.

What if I need instant topology help with my homework? There is a feature of instant help with your assignments. It is a great option if you do not have much time before the deadline. You may address the experts in the online chat for simple calculations. This will let you have your hw done in time for the next day.

2. Constant customer support

AssignMaths.com is a website that provides students with constant help and support. If you have some questions about ordering, you can address the support managers. They will also help you if you have some problems with the order. To address the helper, you need to fill in the form on the website. The managers will instantly answer your question to your email address.

3. Free corrections

What if the writer has done the work for me and made some mistakes? Make sure that the point has been in the original instructions. If the writer has missed the initial instructions, you can get corrections for free. Each expert delivers the paper before the deadline. That is why you can be sure that they will have time to correct and improve the work. In case you are completely dissatisfied with the paper, you can get a refund. Yet, you should prove that the mistake is the writer’s fault. If you have some new extra instructions, you will need to pay more. The writers can add some chapters to your paper for extra pay.

4. 100% original papers

AssignMaths.com provides completely original papers without plagiarism. Plagiarism often costs points to students. There is a number of acceptable plagiarism in each paper. If you exceed it, your work gets a zero mark. The experts in the service provide papers with zero plagiarism. Before you get the paper, the editors check it with plagiarism checking tools. You can order a plagiarism report if your professor asks you for one. The writers never use previous papers sent to other clients. They write each work from scratch.

5. Secure private data

In the online writing service, all your personal data is safe. You only need to state the data to the managers to get your client number. They will keep your data private. The writers do not have access to the customers’ private information. They only get the instructions from your professor and the deadline. That is why they do not write your personal information on the title page of your paper. You should write them by hand yourself. You will have the necessary spaces for the data.

6. Different types of assignments

AssignMaths.com is a website where you can order different types of assignments. Topology students often need to write research papers or calculations papers. The service will also write for you dissertations or course papers. So, no matter what type of assignment you need, the service will provide the work best done. Apart from that, you can order the paper of any academic level. There are experts of different levels. If you are a high school student, the best and most experienced writers will do the work for you. Yet, you should pay more for high-level assignments.

Kinds of Topology Homework Help

Topology is a diverse subject where you can find connections with different disciplines. What are the main types of topology?

General topology

General topology is a discipline that covers the main properties of objects. It deals with spaces and objects and analyzes them. It also considers sequences and distances. General topology considers spaces, in general, using their basic features.

Algebraic topology

Algebraic topology also studies the properties of spaces and their connections. At the same time, this discipline considers objects as algebraic ones. It analyzes algebraic objects in connection with questions of topology. Algebraic topology mainly studies spaces using calculations, formulas, and other algebraic methods. It considers topological problems from the point of numbers. Then it makes the problems easy to solve using calculations. The solution is correct both for the algebraic problem and the space relations. An important feature of algebraic topology is using groups. Different features are combined in groups. So, they are easier to solve using similar methods.

Combinatorial topology

Combinatorial topology is a branch of topology that combines spaces in one network. The discipline shows the connection between equivalent spaces and numbers. They have similar characteristics and this makes their spaces equal. The combinatorial topology shows connections between elements and combines them in one whole.

Differential topology

Differential topology is a contrary discipline to combinatorial topology. Some objects have similar features, yet they belong to different groups. The differential topology shows their differences despite the similarities. It shows why the objects are equivalent or different. The discipline also studies vectors and vector fields. That is why it is also important for physics students.

In AssignMaths.com, there are separate experts for each topology discipline. For this reason, you will always get the best writers for your topic. The writers can help you both with calculations and the writing part.

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9 Reasons to Not Go to College after High School https://bbamantra.com/blog/9-reasons-to-not-go-to-college-after-high-school/ https://bbamantra.com/blog/9-reasons-to-not-go-to-college-after-high-school/#comments Tue, 08 Jun 2021 10:44:31 +0000 https://bbamantra.com/?post_type=blog&p=4789 Is studying at college really that important? Are you going to get there the skills you need to succeed in life? There are many successful entrepreneurs that are college dropouts. So in this article, I’d like to specify the top 5 reasons to not go to college after high school.

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Is studying at college really that important? Are you going to get there the skills you need to succeed in life? There are many successful entrepreneurs that are college dropouts. So in this article, I’d like to specify the top 5 reasons to not go to college after high school.

Reason #1: You Can Start Your Own Business Sooner

Your chances of getting into college are much higher than going to community college. So why not use the resources available at high school to start a small business? Take advantage of the resources a high school offers to start your own business. You can use the mentors available on campus to help you with your business plan. Students can even get free money to start their own small businesses.

Why go to college if you can start a business for the same amount of money? It’s a lot cheaper, and it’s the same outcome. There are many other benefits, too. You will start taking business opportunities earlier without waiting for a college degree. you’ll be able to start building your network right after high school.

Reason #2: Crazy Schedule – Save Your Nerves

In college, you may have a crazy schedule. You may work long hours, or go to school right after work. But if you’re really busy in your life, you can certainly take a day or two off. If the paper load is crazy, you may pay someone to write your essay. That’s where DoMyEssay.net, a reliable college helper comes in handy. They can help you with all the papers you have.

It’s really okay if you work on campus. Many employers allow you to work in the classroom. So if you have work that you have to do right after school, you can always work on campus on the days you don’t have class.

I personally know many people who actually do. One of my coworkers teaches karate on campus every Monday, so he just goes to work after class, then comes back home to sleep and practice. Have you ever had to work later hours than you wanted? What was your experience?

Reason #3: You Can Do Well Without College

If you have a major in something like business or math, this is the most common reason not to go to college after high school. Your classmates and friends are going to your college to do exactly the same things you’re going to do at your school.

Reason #4: You Need a Break

College is expensive and tiring, so why not take a break and go back to high school? The tuition is cheaper than going to a college, and you can take your time. If you have a business idea, take the time to develop it before you start your own company. Get your hands dirty.

Reason #5: No Time for College

There’s just no time in the day for college. Just take this as an excuse. The hours in college are not as long as you think. You can find free stuff online or on the internet. Why waste precious hours going to college when you can spend that time pursuing your business idea?

You probably have a lot more reasons to go to college after high school, but I hope you see the advantages of not going to college.

Reason #6: I Don’t Know What I Want to Do with My Life

Many people don’t know what they want to do with their lives. Maybe you’ve always wanted to become a dentist, an actor or a professional hockey player. However, just because you have a high school diploma doesn’t mean you’re going to be able to accomplish what you want to do. So most of the time, people that finish high school and then get straight into college, end up not doing what they really wanted to do with their lives.

Reason #7: I’m Already Self-Motivated

Do you know what is the biggest challenge for most people in their lives? They’re motivated. I’m speaking for myself, of course, I’m pretty motivated. I may not be the most talented guy in the world, but I am a motivated guy. So you may ask yourself why in the world would I want to go to college if I’m already motivated?

The reason is that you may have many good traits and skills, but if they’re not integrated into your long-term goals and your purpose in life, you’re going to find yourself more frustrated. You’re going to end up thinking “I don’t really know what I want to do with my life”.

Reason #8: College Graduates Make Twice as Much as High School Graduates? Really?

Many people assume that if you’re going to college, you’re going to make twice as much as high school graduates, and sometimes even 3 times as much. But as you know, college graduates make much less money than high school graduates. Why? Because most college graduates don’t have a clear idea of what they want to do with their lives.

So while they’re sitting in college, going to class, taking out student loans and trying to discover their passion, many college graduates have some pretty big holes in their resume.

Reason #9: I Don’t Need College

College is expensive, it’s close to impossible to pay for college without a high school diploma. But this doesn’t mean you can’t go to college. Many people get jobs right out of high school, and some can even get a job right out of high school without a college education. For example, Amazon has 85,000 employees, 95% of which are between the ages of 18-25.

The average person who works at Amazon makes about $30,000 a year. Maybe you make $30,000 and you’re not sure what you’d like to do with the rest of your life. But even if you make the minimum wage, you can live on about $5,000. So there’s nothing stopping you from going to college and earning a degree.

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Digital Tax in India – Digital Service Tax and its Impact https://bbamantra.com/blog/digital-tax-in-india/ https://bbamantra.com/blog/digital-tax-in-india/#respond Wed, 22 Jul 2020 12:10:53 +0000 https://bbamantra.com/?post_type=blog&p=4695 Alike a corporate tax, a digital tax is a tax levied on companies that do not have a taxable presence in India but generate huge revenues and profits from India through their digital presence and business model. There is no internationally recognized system to tax major global giants yet, which

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Alike a corporate tax, a digital tax is a tax levied on companies that do not have a taxable presence in India but generate huge revenues and profits from India through their digital presence and business model. There is no internationally recognized system to tax major global giants yet, which has been providing these companies an easy escape. They divert their profits to countries where tax rates are low (tax heavens) and avoid taxes. It’s a relatively new and temporary model until all countries come upon a major consensus in this regard.

Digital Service Tax

India is among the first countries which imposed digital service tax (DST) over such businesses. It introduced the ‘Equalization Levy’ back in 2016. It is called equalization because it aims to bring online businesses at par with brick and mortar models in terms of tax implications. An equalization levy is a tax imposed on foreign digital companies under which a 6% tax on gross revenue from their advertisement services was charged. Charging tax on revenue instead of profits helps in preventing tax avoidance.

Equalization levy has been present till April 1, 2020, when govt in its annual budget broadened its scope made by an amendment to the Act; introduced ‘Significant Economic Presence’ under which 2% tax on gross revenues will be levied on company transaction which:

  • Is targeted towards a person registered in India or whose IP address would be found in India.
  • Sale of data collected from a person residing in India or whose IP address would be found in India and,
  • Sale of goods/services using data collected from a person residing in India or whose IP address would be found in India.

This is in line with the Organization for Economic Cooperation and Development (OECD) BEPS Action 1 report from 2015, to bring digital giants within the jurisdiction of local tax regulations. The move is expected to largely impact the huge businesses of Amazon, Google, Facebook, Microsoft, and Apple and is expected to generate huge sums of revenues for the government.

The Aftermath

The US recently launched a probe on 17 countries including India claiming a discriminatory move against US-based companies. Section 301 of Trade Act of 1974 gives it the power to investigate the matters which it believes hampers the countries’ businesses. However, India denied that the law is biased towards any specific company or country. The case is still under investigation but the move is positive and crucial as it comes during the times when the economy has been bleeding because of lockdown measures and the world is headed towards a digital economy.

Article Sumission by Kinshul Singhal

Acharya Narendra Dev College

B.Com (Honours)

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Effects of Mobile Access on Consumer Behaviour https://bbamantra.com/blog/effects-of-mobile-access-on-consumer-behaviour/ https://bbamantra.com/blog/effects-of-mobile-access-on-consumer-behaviour/#comments Tue, 06 Aug 2019 10:04:16 +0000 https://bbamantra.com/?post_type=blog&p=4262 Mobile phones have forever changed the way we live our lives. We now have an app for almost everything, and we’re never without our phones for very long. This has, in turn, changed every step of the buying journey. And while you’re studying management and marketing, it’s important to understand

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Mobile phones have forever changed the way we live our lives. We now have an app for almost everything, and we’re never without our phones for very long. This has, in turn, changed every
step of the buying journey. And while you’re studying management and marketing, it’s important to understand these changes and learn how to deal with them. That way, you’ll understand why marketing teams take a specific stance. You’ll also be in a better position to evaluate their plans more effectively and make a deliberate decision about your next move as a manager.

The Different Buying Stages

The Realization Stage

Consumers only start the buying process when they realize that they need something. They’re usually looking for a solution at this stage, rather than an actual product or service. At this step,
your team is on the wrong track if it’s pushing a hard sell. It’s far better to pique the client’s interest so that she wants to find out more. Perhaps the team could look into something that saves the client time or money.

This is the time to start showing customers that the product your company is offering might be a good solution for them. Your team should focus on offering them good information and, through
that information, convince them that your product is the only real choice. Here, the focus is more on providing useful, high-quality content than just a straight-out sales pitch. It might also be useful to focus on giving a recommendation or a discount offer related to your products to motivate them to start the process.

Your marketing team could try sending push or SMS notifications to let them know about the offer.

The Information Gathering Stage

Here is the opportunity to target clients searching for specific information. At this stage, your team must make more of an effort in presenting your product as the solution to the client’s needs. You could suggest that your marketing team use the following:

  • Mobile ads
  • Pop-ups within an app. Let’s say that consumers were searching for belts. A triggered pop-up discount offer for belts would be perfectly timed.
  • Location-based marketing.

The Evaluation Stage

During this stage, the client has narrowed down her options. Here, she’ll be spending more time evaluating the features of the products that she’s considering and any alternative options.
Mobile devices made this stage a lot easier for consumers. They can compare options in real-time at the store to ensure that they’re getting the best deal. At this point, your team must spend time to showcase your product in a far better way than your competitors. Here, you can suggest them to use the following types of campaigns:

  • Mobile search ads
  • Mobile app notifications
  • Mobile display ads in the aisles
  • Bluetooth marketing.

The Purchasing Stage

The clients have made the decision and are buying your product. Marketing has done its work and gotten them to purchase. Now you’ve got to make sure that the buying process is as pleasant as possible. Mobile services can be useful here because they facilitate easy payment options. You’ll need to work in close consultation with your web design and IT departments. A good idea is to go through the sales process yourself and see how smoothly it runs. Did you find it easy to pay?

When setting up payment methods, you’ll need to consider options that are useful for the client and cost-effective for the company. It’s impractical to offer every method on the planet, but do
look at some diverse methods. For example, an e-commerce store might offer standard debit and credit card payments, QR code payments, PayPal, Bitcoin, and so on. Think about your target market and what methods they’re bound to employ before making a decision.

Get the marketing department involved here too. Just because the sale has been completed, it doesn’t mean that there’s no more mileage out of it. Think about a consumer who has just bought a litter box. He obviously has a cat at home. So what if the marketing department sent him a discount voucher for cat toys or kibble? You’re going to want your marketing department to come up with related products here. While you’ve still got your web design team around, speak to it about setting an abandoned cart trigger point too.

The Post-Purchase Stage

The consumer has made the purchase, and now she has expectations for your product. If it doesn’t live up to those expectations, it could be problematic. Mobile tech at this stage could be used to update her on the delivery status of her goods. Have your customer relations department set up triggered in-app pop-ups to get them to evaluate the product and purchase process. This could allow you to catch mistakes and correct them quickly enough that the relationship is made stronger.

Here is a cool infographic showing how businesses use Mobile Marketing to their advantage.

Infographic Credit: https://99firms.com/blog/mobile-marketing-statistics/

Final Notes

Mobile phones should be seen as a boon for marketers and management. They allow these departments to work together effortlessly, as you saw above. By understanding more about mobile marketing, you’re able to provide the client with the right information at the right stage.

 

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Want to create an impressive resume? Here’s how you can do it https://bbamantra.com/blog/want-to-create-an-impressive-resume-heres-how-you-can-do-it/ https://bbamantra.com/blog/want-to-create-an-impressive-resume-heres-how-you-can-do-it/#comments Sat, 20 Jul 2019 12:06:40 +0000 https://bbamantra.com/?post_type=blog&p=4251   Do you know that the top companies and interviewers judge your personality just by scanning your resume for 5-6 seconds?  Surprised? Well, to be frank enough, those 2-3 pages are actually a reflection of your personality.  Now, imagine if your resume is not really worth to reflect your true

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Do you know that the top companies and interviewers judge your personality just by scanning your resume for 5-6 seconds? 

Surprised? Well, to be frank enough, those 2-3 pages are actually a reflection of your personality. 

Now, imagine if your resume is not really worth to reflect your true personality or the skills and talent that you possess. Can you really afford to take such a risk?

If you want to overcome the fear of rejection based on the quality of your resume, then we have the perfect solution for you. Well, all you need is to have a suitable and attractive resume by your side to leave a lasting impression on the job interviewers.

Is it difficult to have an attractive resume?

Now let us talk about the main concern – is it really difficult to have an attractive and lasting resume? Do you really have to struggle in creating a resume which can be your best accompany during the job interviews?

The answer is – NO.

Thanks to the number of services for crafting a quality resume, you can be sure of creating a resume which will only strengthen your skills and talents during the job interviews.

The various resume crafting services:

One such name which is quite popular in the market for making professional resumes is Resume Writing Lab.  As the name indicates, they are your trusted partners for making a professional resume. They will modify your resume in the finest quality so that you can kick-start your career using the same.

To make it clear, before you assume that availing this service would be difficult, Resume Writing Lab is quite handy to use. All you need to do is:

  • Submit your order
  • Provide the required information by filling the questionnaire
  • New polished professional document for analyzing
  • Receive the final copy of your new professional resume within the required time frame

It is this simple to make the interviewers impress with the quality of your resume. Well, it is not just writing the resumes, but with Resume Writing Lab you can avail a number of other benefits.

Care enough to know?

You can try their offered services for:

  • Resume writing
  • CV writing
  • LinkedIn profile writing 
  • CV editing
  • Resume editing
  • Cover letter writing

And if you are worried about the quality, then be sure of the fact that you will receive the best quality as your resume will be worked by professional writers. Along with getting on-time delivery and ATS friendly resumes, you can also be sure that your confidentiality will be totally maintained while you avail the services.

What are you waiting for? Avail the services from Resume Writing Lab and make your resume a true reflection of all the skills and talents that you possess. It is totally worth investing in something that can provide your career a boastful start.

What to do when you have limited time for creating your resume?

You want to avail this service but are short of time? 

Don’t worry! We have a solution for that as well called – Resumonk.

Resumonk is the best service for all those last-minute people who wish to modify their resume for a decent start of their career. Stand out from the crowd and get hired fast by creating your quality resume within minutes.

It is also one of the best platforms from where you can get the best help for editing the resume in the trending and the latest format. With their professional resume templates, get over the hassles of fixing the formatting issues in your resume. Well, this is not it. You can also use the impressive cover letter templates for offering quick and decent access to your qualities, strengths, and skills.

Don’t get worried about the price as you can avail these services just by buying our affordable plan. For making it convenient for our readers, we would like to recommend trying the $29/year premium plan or the $89 forever plan with a one-time payment.

Both plans are specially designed to help people get the best services and unlimited benefits. It is totally a worthy price to pay for having a resume that will make wonders happen in your work front. 

What makes these services worth?

There is no denying that for winning a great job, you need to have a great and impressive resume. There are quite some exceptional chances of creating an impressing resume without any help. And this is where these resume services play the necessary desired role.

Students and job seekers who often face rejections due to weak resume strength and quality cam avail these services. It is better to play safe from the beginning rather than regretting at the end, isn’t it?

Polish your resume with these services and gift yourselves some bright career options without any compromises.

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Future Prospects for BBA Students in India https://bbamantra.com/blog/future-prospects-for-bba-students-in-india/ https://bbamantra.com/blog/future-prospects-for-bba-students-in-india/#comments Wed, 03 Jul 2019 10:37:26 +0000 https://bbamantra.com/?post_type=blog&p=4246 Deciding the perfect career path is one of the toughest decisions that one has to take. Amidst the many options available, it is quite obvious for the students to feel confused about deciding the right career path for them. While you are busy considering a number of career options, BBA

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Deciding the perfect career path is one of the toughest decisions that one has to take. Amidst the many options available, it is quite obvious for the students to feel confused about deciding the right career path for them. While you are busy considering a number of career options, BBA too can be a tempting choice for getting versatile development and choices for your career.

BBA is quite a popular course amongst the students, right from the beginning. It is the wide range of career options for the students that make this course such popular. The best and the most preferred option by students after BBA is pursuing an MBA which boost their chances of potential success. BBA focuses mainly on the leadership and management side of the business and thus helps the students to get a clear idea about how a business is run. Also, if you are enrolled with the BBA course from amongst the top universities, then it can brush up your analytical side as well.

Your decision to go with BBA will open multiple opportunities for you in the field of marketing, finance, operations, etc. Isn’t this something that we all want? Clearly, BBA is one of the most promising and the most versatile career decision that would be perfect for you and your future growth.

How a BBA degree can be beneficial?

Nowadays companies demand a lot more than just having a degree. If you don’t have the desired skills, you are nowhere in the competition. And if you need to have a specific hold on any of the specialization business domain, you need to get proper knowledge about the same. This is where a BBA course would make it stand.

As a BBA student, you would have the opportunity to choose your desired career field and then to make your career in the same by gaining its insights. With your course, you can outline and evaluate many options related to almost every aspect of the business. Not only will the BBA course help with the present working scenario of the business but it will also provide you with the required benefits for the future goals and objectives.

This is just the overview as to how BBA course would make you sound in the present time as well as for the future business needs. Let us take a step by step insight into all the parameters related to the BBA course.

Higher education:

As mentioned a BBA degree is good enough to offer you the required skills about the business working. However, after you have excelled in the chosen domain, you can later use the benefit of your BBA degree to go for an MBA program.

BBA program will certainly introduce you with the initial aspects of the business but to gain higher positions in the corporate world and management, it would be better if you add an MBA degree to your skills.

Now, if you are thinking about why you should choose an MBA after BBA, then it is for the simple fact that it will provide you with better and more experience related to the business. You can choose from many available hot fields in the market like operations, logistics, management, leadership, etc.

Some of the best colleges for MBA in India:

  • Indian Institute of Management
  • International Management Institute, New Delhi
  • Thadomal Shahani Centre for Management

You can choose from any of these and many more management institutes, your preferred area of specialization.

Entrepreneurship:

Once you have decided to choose a BBA program, you can also take a step ahead in the direction of being your own boss. You can utilize the learned skills, insights, analytics and management determination in starting their own venture and startup.

You can reflect your own identity and thoughts by your business by making the best use of your management skills learned during the BBA course. Entrepreneurship gives you the whole platform to change the world in your own way and to offer the world with something that no one has ever thought of.

If you are in doubt, if you can be an entrepreneur after your BBA degree, then check out the list of these people who made as successful entrepreneurs after their college pass out:

  • Varun Shoor – who established the startup Kayako in the year 2001 which focuses on the development of web applications. Varun is the leading architect and developer of the product line
  • Kailash Katkar – he is the name behind the very popular startup ‘Quickheal technologies Pvt. Ltd’ which in the present time has the worth of 200cr
  • Ritesh Agarwal – Ola for rooms or OYO rooms is the result of this man’s efforts. Thanks to this technology startup, people can now find budget-friendly hotels very conveniently.

These are just the names of few people who started their own dreams without waiting for the time to turn in their favor.

Government Jobs:

Once you have completed your BBA, you get eligible for applying for a number of government and private jobs with a good pay scale. The BBA graduates are offered the position of customer relationship managers on a good pay scale by Bangalore Metro Rail Corporation.

Just like this, there are many other corporations who offer some really good and attractive job opportunities to the BBA students. Interested in knowing?

After BBA degree, the graduates can apply for these following government jobs that also offer them with good and attractive pay:

  • Civil service examinations
  • Banking sector
  • Police sub-inspector job
  • Defense services
  • Jobs at other PSU’s

Applying for these government jobs is also quite easy. The students just have to appear in their chosen job’s government examination and clear it with the required marks. The related courses may vary a little in their syllabus but the general sections that you will find in most of the government examinations are:

  • General English
  • Reasoning
  • Aptitude
  • General Knowledge
  • Any optional subject

You just need to be a little attentive and concentrated to pass through these government examinations. Plan your entire schedule so that nothing can come in your way to clear these examinations.

Banking:

BBA students can also take jobs in the banking sector. There are many private banks which offer some attractive vacancies to the BBA graduates after the completion of their course. These jobs add on to the relevant experience that the BBA students are looking for along with brushing their skills.

You would be delighted to know that both public, as well as private sectors of banks, offer many job opportunities to the BBA graduates. You can try for these vacancies:

  • Bank officers
  • Financial administrative
  • Financial advisors
  • Junior managers
  • Bank assistants
  • PO exams, etc.

Out of all the mentioned options, the first and the foremost choice of many BBA students is Bank PO. Bank PO is the national-level examinations which are conducted every year for selecting young graduates for the post of probationary officers and management trainee in both the public sector as well as private sector banks.

In order to appear for a bank PO examination, these are the 2 things that an aspirant should keep in his/her mind:

  • He/she should be in the age bracket of 21-30 years
  • The aspirant should have a graduation degree from one of the recognized colleges or universities

For clearing the bank PO examination, the student should prepare for these subjects:

  • English language
  • Quantitative Aptitude
  • Reasoning ability
  • General awareness
  • Computer knowledge and aptitude

Well, if you are planning to appear and try for the bank PO examination, you should be aware as to how to apply for the same. Here are some steps that would be helpful for the proper application for bank PO:

  • Visit the official site of IBPS
  • Download the application form for bank PO
  • Fill in the form with the relevant information and detail
  • Submit the form either online or offline manner
  • After sometime, again visit the official site of IBPS for downloading the IBPS PO admit card

Financial Planning:

The basic thing or the skill that is certainly expected from a BBA graduate is financial planning and why not. After learning almost all the business detail, who would be a better person to approach for gaining the required information about the various financial aspects, isn’t it?

The BBA graduates who choose to be financial planners help individual clients with their funds, and savings along with various investment issues for achieving their personal goals.

If you are planning to make your career in the financial planning sector, then you can try for the programs like:

  • CA – Chartered Accountant
  • CFA – Chartered Financial Analyst
  • CFP – Certified Financial Planner
  • CS – Company Secretary

All these courses are not the graduate degree but they are renowned certification courses in finance which help the BBA students to be the best help in the financial matter of their individual clients. The application criteria for all these courses are the same and you need to qualify the entrance exams for the specified course. The eligibility for appearing in these courses is either to have completed 10+2 or a degree BBA or equivalent from one of the well-known and recognized institutes.

Gain in-demand skills through certification programs like:

  • Digital marketing – with digital marketing course, you can gain the skill to plan and execute the various marketing strategies for any company or brand in the best possible manner using digital aids. These courses help the students to effectively plan the best use of the various digital platforms for offering the best marketing benefits.
  • Business analytics – no business can work smoothly if there is no one who can observe, understand and relate to the various activities, transactions and processes that the business is undergoing. The business analytics course offered to the BBA students helps them to be more realistic in better understanding the business scenario.
  • PMP – all the businesses host a number of projects. But have you ever thought how all these projects will be managed if there is no one with the desired skills to do so? The courses related to project management professionals (PMP) help the individuals to effectively plan the various projects that the business or the brand is hosting.
  • MS Office – let us admit the fact that every business needs the detailed use of MS Office for the smooth running of their operations. By choosing and enrolling yourself in the right MS Office course, you can learn the desired shortcuts and accessing keys with which you can make the best use of MS Office for business growth.

Intern at a reputed company:

A number of reputed companies offer a variety of internships to the BBA students so that they can gain the required experience and skills just with the start of their careers. These internships help the students to actually implement their learned knowledge onto the practical grounds. With these internships, be sure that you are on the right track of learning the details and minute observations about making your business successful.

Applying for these BBA internships is quite easy. You just have to get in touch with your desired company and undergo their test of conduct or the other criteria. Once you have made your way through these tests, you can avail the required internships.

However, while you are choosing the BBA internship for you, there are some of the things that you should keep in mind so that you end up with the relevant option. Care enough to know the things?

Here are some of the mentioned things:

  • Identify the internship type that you want – there are many internships available from which you can choose. Therefore, you should be absolutely sure about the internship type that you need
  • Update your resume – make sure that you have mentioned all the desired skills on your resume which will enhance your chances to pass through the internship
  • Identify the deadlines of the internship – be very sure of the deadlines of the internship for which you are applying
  • Try for multiple internships – don’t just rely on one internship, rather try for multiple internships so that you can gain as many skills as you want for your future growth
  • Keep your basics clear – you are aiming to master some of the required and relevant skills through these available internship courses. Therefore, it would be really convenient to add advanced skills if you are clear with your basics.
  • Prepare yourself – it is quite important that you prepare yourself for the interview for the internship. Remember, it is something that you need for your future growth and thus you cannot make any mistakes. Therefore, it is better to be prepared for the interview process.

Being a BBA student, you have multiple options for choices and future prospects in front of you. All you need to do is to understand your preference and then to step ahead on the required path. Be very clear and confident about the choice that you are making. Be it for further studies or for the perfect choices for backend processes management, BBA students are the first people that the various corporates and institutions are looking for.

What say, are you now willingly appreciative for your BBA degree and its related future prospects? If you need any further help or clarifications, then please do comment below. We will provide you with the best help from our side.

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5 Marketing Strategies for any Startup https://bbamantra.com/blog/5-marketing-strategies-for-any-startup/ https://bbamantra.com/blog/5-marketing-strategies-for-any-startup/#comments Wed, 08 May 2019 08:49:54 +0000 https://bbamantra.com/?post_type=blog&p=4209 Here’s the hardest part about launching a startup company: nobody knows you exist! Most consumers probably have no idea that your doors are open and that you’re ready for business. Here’s another difficult thing about launching a startup: most consumers are bound to be skeptical of you. You’re the new

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Here’s the hardest part about launching a startup company: nobody knows you exist! Most consumers probably have no idea that your doors are open and that you’re ready for business.

Here’s another difficult thing about launching a startup: most consumers are bound to be skeptical of you. You’re the new kid on the block, after all. Your product or service hasn’t been tried and tested, and there’s no word of mouth about you. A lot of people are afraid of spending money on a product or service they’ve heard nothing about.

Thankfully, there are some great marketing strategies you can use to overcome these two big hurdles for startup businesses. Here are 5 great marketing strategies you can employ to be a successful entrepreneur.

Marketing Strategies for startups

1.      Grassroots Marketing

Startup companies often place too much emphasis on digital marketing campaigns. Internet marketing is great because you’re able to reach a large mass of people. The problem is, you’re reaching a large mass of people. Many of these people have no interest in the product or service that your company offers. There may be a lot of Internet users who notice you, but you might only convert a tiny percentage of them. In other words, you’re not getting the most bang for your marketing buck. As a startup company, it’s not good enough for people to just notice you. You want to build a small and dedicated client base as quickly as possible so you can produce revenue streams before your initial financing runs out.

That’s why all Internet campaigns should be supplemented by grassroots marketing. Unlike Internet marketing, grassroots marketing is small-scale and highly targeted. You’re going to target small groups of people who may have the most interest in your product. If you impress them, they’ll spread the word to their friends.

For example, if you run a company that sells Vegan foods, you’ll want to set up a booth at events pertaining to Veganism or sustainability, like street fairs, festivals, and conventions. Give out samples of your food, as well as brochures, and entice them to come to visit your Vegan restaurant. Grassroots marketing takes some time, but you’ll get more short-term and long-term sales, and ultimately you’ll get a higher return on your marketing investment.

2.      Utilize SEO On Your Website

Many startup companies invest a lot of money in their website, but they don’t invest in SEO. In fact, there are still a large number of companies that have no idea what SEO is, or how to use it. SEO stands for “search engine optimization.” Basically, it’s the practice of making your website rank higher on search results. When you search “Vegan food” on Google, for example, Google will place what it thinks the most relevant “Vegan food” webpage is at the very top of the search results.

SEO is a complicated field, but it’s crucial that you understand at least the basics of it so you can employ it on your website. A website with strong SEO can bring a significantly higher amount of web traffic and sales to your company. Any company can benefit from good SEO, from small retail outlets to plumbing companies (we’re not kidding—see these SEO tips for plumbers here).

3.      Go to Trade Shows

Don’t miss out on trade shows! Trade shows and conventions are a great way to exhibit your product and gain new clients. You’ll have to pay a fee to get a booth at a trade show, but consider it a necessary expense in the first year of your startup.

At a trade show, there are usually a ton of prospective clients who are interested in the type of product that your business sells (nobody visits a garden show unless they’re interested in garden products, right?). But most importantly, trade shows give you a unique opportunity to network with other businesses in your industry. There will certainly be tough competitors at the trade show who will be less-than-cordial with you, but you can’t miss the opportunity to build strategic partnerships.

4.      Build Strategic Partnerships

Going off the last tip, it’s incredibly important for you to build strategic partnerships with companies that are more established. Well-established companies have a larger client base with which they can promote your company. Have your strategic partners promote your brand to their clientele. In return, promote their brand to your clients.

The difficult part about building a strategic partnership is that it can be difficult for you, as a startup company, to prove yourself capable of being a financially lucrative partner. You’re a smaller business and you don’t have as many resources that can benefit a larger one. That’s why it’s important you have a great core product that’s sure to generate strong sales, as well as a detailed business plan that draws out the future growth of your company.

5.      Establish a Positive Internet Presence

Like we mentioned earlier, it’s important to have great Internet marketing campaigns. Create social media pages for your company and frequently post content that can draw followers to your pages. Reach out to social media influencers and invite them to sample your product for free in exchange for posting about your product on their social media channels.

Don’t forget about Internet review websites, like Yelp. When you’re a new company, just one or two bad reviews on your Yelp page can be extremely harmful to your business, so make sure your core product and customer service are always great. If you get a bad review, reach out to the person and offer a refund or discount in exchange for them removing the post. Bad word of mouth can kill a startup company, so do your best to get nothing but glowing reviews and mentions online.

Launching a startup company has its challenges, but you can successfully make a name for yourself by running a strong grassroots marketing campaign, utilizing SEO on your website, making your presence known at trade shows, building strategic partnerships, and establishing a strong online marketing channel. Best of luck, entrepreneurs!

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Best Opportunities for Recent Management Graduates in India https://bbamantra.com/blog/best-opportunities-for-recent-management-graduates-in-india/ https://bbamantra.com/blog/best-opportunities-for-recent-management-graduates-in-india/#respond Sat, 20 Apr 2019 08:26:37 +0000 https://bbamantra.com/?post_type=blog&p=4158 The unemployment rate in India has stayed around 3.5% for the last few years. While this is a great sign for the economy, it can make the job search for a recent Management Studies graduate more difficult as employers want you to have experience. After spending many years and plenty of

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The unemployment rate in India has stayed around 3.5% for the last few years. While this is a great sign for the economy, it can make the job search for a recent Management Studies graduate more difficult as employers want you to have experience. After spending many years and plenty of money obtaining your bachelor’s or master’s degree, you may be surprised to learn that companies still want you to have experience managing people and finances before they offer you a leadership role within their organization. 

At the beginning of your career, you will learn how to manage people as well as your own budget, as you will undoubtedly have to climb the financial ladder. This experience, in addition to obtaining your degree in management studies, will make you a valuable employee in the future. In this article, we will explore the options that are available to recent graduates as well as methods of creating your own opportunities. 

Internships That Boost Your Career

While many recent management studies graduates would prefer to begin working immediately after graduation, it is important to consider internship opportunities as some studies suggest that an internship increases the likelihood of getting the job that you want by 13%.  Companies such as Apriori Education Services Pvt. Ltd., zillions Hub Pvt. Ltd., and TransOrg Analytics are always in demand with high job opportunities. Some internships will pay no money and others will pay very little. 

Initially, this seems unfair, but the experience that you will gain will help to raise your value when you do get on the job market, as well as give you the opportunity to learn and apply what you have just studied in a safe environment. In addition, many internships turn into full-time employment if you have proven to be an outstanding employee. So, pursuing an MBA in any role will be an added advantage for a graduate ready to move forward in the industry. 

Finding Companies That Help You To Grow

One of the more important factors in growing professionally as well as financially, as studies show, 25% of employees are looking for a promotion. In addition to in-house promotions, they should be able to provide you with intellectual and professional growth. You can find relevant firms on websites including Intershala, letsintern, shine, and LinkedIn job search. 

When you are being interviewed, be sure to ask about the growth opportunities and the path to management. If they do not offer a clear answer, they may not be the company for you.

 Starting Your Own Business

According to Mumbai’s Athenta School of Management, Master students apply for three internships over two years as a minimum requirement. As a result, nearly 100% of the students were able to land jobs after graduation. However, the most difficult, yet rewarding option to obtain management experience is to start your own business. In fact, over 83% of Indians prefer to be their own boss, which is 30% higher than the global average. In this scenario, you create your own opportunities. In addition, you gain invaluable experiences that will help you in the future. 

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