Strategy comes from a Greek word “strategos” which means generalship i.e. art of the general.
A strategy could be –
- A plan or course of action or a set of decisions making a pattern or creating a common thread.
- A pattern or a common thread derived from the policies goals and objectives of an organization.
- The activities that move an organization from its current state to desired future state.
- The resources necessary for implementing a plan or following a course of action.
Strategic management refers to a set of managerial decisions and actions that determine the long term performance of a corporation.it includes: environment scanning, strategy formulation, strategy implementation, evaluation and control.
About the Strategic management Notes/Ebook
BBA|mantra`s Strategic management Notes/E-book will serve as concise textbook for BBA/BBM/BMS/MBA and other management students and will provide a brief knowledge on various concepts of Strategic management. This ebook includes a concise presentation of the subject matter with extensive use of charts, tables and figures to help students understand the core concepts of Strategic management.
No. of Pages : 32 Publisher: BBA|mantra Price: Free
These Strategic management notes are based on the latest syllabus of popular management colleges in India.
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Table of Contents
Introduction to Strategic Management
Strategic Management Process
Business definition and Objective Setting
SWOT Analysis, ETOP Analysis,
BCG Matrix and ANSOFF Matrix
Generic Business Strategies
Strategic Evaluation and Control