Stock Market Indices are the barometer of the stock market which mimic the stock market behaviour and help to determine the upward and downwards movements in the stock market. The Stock Market Indices give a broad outline of the market movement and also represent the market. As it is notRead More →
Investment refers to employment of funds on assets with the aim of earning income or capital appreciation.It is essentially a sacrifice of current money or other resources for future benefits.There are various Investment Alternatives available with an investor. An investor has to carefully choose between different investment alternatives like negotiable securitiesRead More →
Securities refer to an investment that can be freely traded in the market and provides a right or claim on an asset and all future cash flows generated by that asset. According to Securities Contracts Regulation Act, 1956, “securities include shares, scrips, stocks, bonds, debentures, debenture stock or other marketable securities ofRead More →
Electronic Data Interchange EDI – is the exchange of business documents between any two trading partners in a standard or structured, machine readable form. EDI is used to electronically transfer documents such as purchase orders, invoice, shipping bills, and communicate with one another. A Specified format is set by bothRead More →
“Management is the art of getting things done through people in formally organized groups” – Koontz Management refers to a set of activities (planning, organising, decision making, controlling etc.) directed towards an organisation’s resources (human, financial, physical and informational) with the aim of achieving organisation’s goals in an efficient and effectiveRead More →
India was left with crippling economy when the British left. After Independence, India needed well planned strategies to sustain and grow the economy and compete with other developing countries. In 1947 a committee on economic planning was formed under the chairmanship of Pundit J. L. Nehru, which suggested the planRead More →
Consumer adoption deals with the purchase behaviour of consumers relating to a product after they have become aware of it. When a new product is introduced in a market, some consumers buy (adopt) it very quickly, some consumers wait for assurances from early users to make their first purchase, whileRead More →
Business Statistics refers to the application of statistical tools and techniques to business and managerial problems for the purpose of decision making. What is Statistics ? Statistics is simply the study of numerical data, facts, figures and measurements. Statistics is used to convert raw numerical data into useful information forRead More →
Organizational Buying Centre A buying centre consists of all those individuals and groups that participate in the organizational decision making process while making a purchase for the organization. It is essential for a marketer to identify various individual and groups that are involved in the buying centre and understand variousRead More →
Organizational buying process refers to the process through which industrial buyers make a purchase decision. Every organization has to purchase goods and services for running its business operations and therefore it has to go through a complex problem solving and decision making process. The behaviour that the industrial buyers exhibitRead More →
Organizational Buying Behaviour is a complex decision-making and communication process involving selection and procurement of product and services by organizational buyers. Individuals, organizations or government agencies that make a purchase decision regarding raw materials, products and services, components or finished goods are known as organization buyers. Consumers – Purchase productsRead More →
Ethical behaviour refers to behaviour that is ethically and morally correct according to the society. An ethical behaviour is legal in the eyes of law, is based on everyone`s best interests and leads to the welfare of the society. Ethics are general principles of right conduct that direct the decisionsRead More →