Marketing Information system

Marketing information system refers to an organized set of procedures, information handling routines, communication and reporting techniques designed to provide information required for making marketing decisions.  It involves – Accessing Internal and External sources of information Identifying information problems and providing solutions to prevent these problems Analysis and processing ofRead More →

sales promotion strategies

Advertising, sales promotion and personal selling are the three major inter-related tools of promotion which supplement the efforts of each other. Sales promotion is regarded as one of the best tool of promotion as it helps in stimulating customer demand, supplementing advertising activities through cheaper means, facilitating personal selling andRead More →

Market Research Process

Market research refers to systematic collection, recording and analysis of data, aimed towards solving a marketing problem. It is the process of collecting information or facts relevant to the market and analysing and interpreting that information to strategize business decisions. According to Philip Kotler, “Market Research is the systematic design,Read More →

Marketing Environment

A company’s marketing environment consists of all the factors and forces outside marketing that affect management’s ability to develop and maintain successful transactions with its target customers – Kotler and Armstrong Marketing Environment involves forces that directly or indirectly influence an organisation’s capability to market its product successfully. Factors affectingRead More →