Liberalization Liberalization of the economy means to free it from direct or physical controls imposed by the government. It refers to the removal or reduction of restrictions or barriers on the free exchange of goods between nations. It is the relaxation of existing or previous Government restrictions usually in areas of social,Read More →
Consumerism Phillip Kotler – “ Consumerism social movement seeking to augment the rights and powers of buyers in relation to sellers. ” Cravers and Hills “ Consumerism is a social force within the environment designed to aid and protect the consumers by exerting legal, moral and economic pressure on business.Read More →
Questionnaire In this method a questionnaire is sent (mailed) to the concerned respondents who are expected to read, understand and reply on their own and return the questionnaire. It consists of a number of questions printed on typed in a definite order on a form on set of forms. ItRead More →
Methods of Data Collection- Primary and Secondary Data There are two types of data Primary Data and Secondary Data → 1.Primary Data → Raw data or primary data is a term for data collected at source. This type of information is obtained directly from first hand sources by means ofRead More →
Other Methods for Data Collection There are many methods for data collection other than Observation, Interview,Questionnaire and Schedules. Other Methods for Data Collection (a) Warranty Cards – It is a method for data collection in which postal size cards are used by dealers of consumer durables to collect info regarding theirRead More →
ETOP analysis Environment threat and opportunity profile – It is a technique to structure the environment for fundamental business analysis. It was developed by glueck. The preparation of ETOP involves dividing the environment into different sectors and then analyzing the impact of each sector on the organization. A comprehensiveRead More →