Lifestyle segmentation of consumers, also termed as Psychographics is one of the crucial factor that affects Consumer Behaviour. Lifestyle segmentation is carried out by marketers on the basis of different customer opinions, activities and interests, which are mostly ascertained through market research. Lifestyle refers to a person`s way of livingRead More →
Attitude is the way one thinks, acts or feels about something or someone. It is a predisposition to act favourably or unfavourably towards an object. Attitude in consumer behaviour refers to a way of thinking or behaviour of a person towards a product or service which is developed through his/herRead More →
Personality refers to the inner psychological characteristics or traits of a person that determine, how a person responds to his/her environment. Inner psychological characteristics are specific qualities, attitudes, mannerism that differentiates one person from another. The behavior of Consumers gets influenced by many factors internal and external. Personality is the innerRead More →
A consumer`s behaviour varies owing to the many factors that influence consumer behaviour. Consumer Behaviour Models have been developed to substantiate the various factors that influence consumer behavior and their decision making process. Ten Consumer Behaviour Models The ten Consumer Behaviour models explained below are: Pavlovian Model Economic Model Input,Read More →
As India continues to evolve as an economic power in the global scenario, Consumerism is undergoing tremendous changes in the business arena. Liberalization, Globalization and Increasing income and purchasing power among the people of India can be attributed as the main reasons for the prevalent market trend and changing consumerRead More →
Motivation and Consumer Involvement are two crucial sides of the decision making pertaining to purchase of products. They are inseparable attributes that influence the consumers to make their decision to buy or not buy a product. A motivated consumer gets involved in research and analyses activities pertaining to his purchaseRead More →
Project/Slides/Presentation Transcript These are Consumer behaviour solved case studies from matin khan`s consumer behaviour – CASE 1 & 4 Consumer Behaviour Solved Case Study Matin Khan – Case I Explanation of the case study: Martin Incorporation was involved in the cosmetics and perfume business. The company was following the productRead More →
Consumer adoption deals with the purchase behaviour of consumers relating to a product after they have become aware of it. When a new product is introduced in a market, some consumers buy (adopt) it very quickly, some consumers wait for assurances from early users to make their first purchase, whileRead More →
Organizational Buying Centre A buying centre consists of all those individuals and groups that participate in the organizational decision making process while making a purchase for the organization. It is essential for a marketer to identify various individual and groups that are involved in the buying centre and understand variousRead More →
Organizational buying process refers to the process through which industrial buyers make a purchase decision. Every organization has to purchase goods and services for running its business operations and therefore it has to go through a complex problem solving and decision making process. The behaviour that the industrial buyers exhibitRead More →
Organizational Buying Behaviour is a complex decision-making and communication process involving selection and procurement of product and services by organizational buyers. Individuals, organizations or government agencies that make a purchase decision regarding raw materials, products and services, components or finished goods are known as organization buyers. Consumers – Purchase productsRead More →
Ethical behaviour refers to behaviour that is ethically and morally correct according to the society. An ethical behaviour is legal in the eyes of law, is based on everyone`s best interests and leads to the welfare of the society. Ethics are general principles of right conduct that direct the decisionsRead More →