A Good Marketing plan is the backbone of all successful business enterprise. A Marketing Plan aims at planning the marketing strategies for a company. Preparing a marketing plan involves the task of analyzing market opportunities through Market Research, identifying profitable segments and targeting them through compounded marketing mix strategies (4P`s –Read More →
In order to clearly understand the concept of industrial sickness we must first understands the difference between a sick unit and a healthy unit. A healthy unit or healthy industry is one which earns an adequate return on capital invested and is capable of earning profits. A sick unitRead More →
Project/Slides/Presentation Transcript Topic – New Product Development & Product Life-cycle Stages Slide 1 – New Product Development & Product Life-cycle Stages Slide 2 – Causes of New Product Failures Overestimation of Market Size Product Design Problems Product Incorrectly Positioned, Priced or Advertised Costs of Product Development Competitive Actions To create successfulRead More →
Small scale industries are generally industries which are more labour intensive than big organizations. A small scale industry is defined as “a unit engaged in manufacturing, repairing, processing and presentation of goods having investment in plant and machinery at an original cost not exceeding Rs. 1 crore.” Small scale industriesRead More →
Project/Slides/Presentation Transcript Subject: Entrepreneurship Topic: Venture Capital WHAT IS VENTURE CAPITAL? Money provided by investors to start-up firms and small businesses with perceived long-term growth potential. It is a very important source of funding for start-ups that do not have access to capital markets. It typically entails high risk forRead More →
Business Plan A Business Plan is a blueprint of the step by step procedure that would be followed in order to convert a business idea into a successful business venture. It involves the following tasks – Identifying business opportunities and an innovative idea Researching the external environment for opportunities and threatsRead More →
Women Entrepreneurship Women entrepreneurship is the process in which women initiate a business, gather all resources, undertake risks, face challenges, provides employment to others and manages the business independently. Approximately 1/3rd of the entrepreneurs in the world are women entrepreneurs. According to definition given by Government of India –Read More →
Entrepreneurship Entrepreneurship comes from a french word `Entrependre’ and the German word `Uternehmen’ both meaning individuals who are `undertakers’ i.e. those who took the risk of a new enterprise. Entrepreneurship is a dynamic activity which helps the entrepreneur to bring changes in the process of production, innovation in production,Read More →
BCG Matrix Boston consultancy group growth share Matrix commonly known as BCG Matrix is a famous portfolio analysis technique developed by Boston consultancy group in the 1970`s. It was developed for managing portfolio of different business units. The BCG Matrix shows a relationship between products that are generating cash andRead More →
Agricultural Marketing According to National Commission on agriculture “Agricultural Marketing is a process which starts with a decision to produce a saleable farm commodity and it involves all aspects of market structure of system both functional and institutional, based on technical and economic considerations and include pre-harvest and post-harvestRead More →
ETOP analysis Environment threat and opportunity profile – It is a technique to structure the environment for fundamental business analysis. It was developed by glueck. The preparation of ETOP involves dividing the environment into different sectors and then analyzing the impact of each sector on the organization. A comprehensiveRead More →