Project/Slides/Presentation Transcript Topic: Flipkart – 7P`s of Services SLIDE 1 – Flipkart 7p in services Flipkart.Com ABOUT FLIPKART.COM Flipkart.com, India‟s largest e-commerce brand for physical goods, started with books in 2007, and entered the consumer electronics category with the launch of mobile phones, in September 2010. The co-founders ofRead More →
Quality is fitness for use, the extent to which a service successfully serves the purpose at user. Service Quality refers to the difference between customer expectations and service provider`s actual performance. FACTORS AFFECTING SERVICE QUALITY Access – Ease and approachability of service Aesthetics – The extent to which serviceRead More →
Managers have to match Perceived Service with Expected Service or Customer Expectations with Customer Perceptions in order to successfully achieve customer satisfaction. GAP Analysis helps the managers to analyse the gaps between customer expectations of service and customer perception of service. A manages identifies these gaps and minimizes them toRead More →
GATS identified 155 activities as services and classified them into 11 categories. These 11 types of services are: Business services Communication Construction and engineering Distribution Education Environment Finance Tourism Health Recreation Transportation TYPES OF SERVICES 1. There are 4 types of services on the basis of ownership andRead More →
What is a Service? Kotler and bloom (1984) defined service as: “Any activity on benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything” Therefore, a service can be: An act or performance offered by one partyRead More →
Project/Slides/Presentation Transcript Subject: Marketing of Services/Service Marketing Topic: TOURISM Marketing Mix – 7P`s of SOTC Indian tourism industry is one of the most important export industries of the country. The performance of the tourism industry has been very encouraging which has registered an 11% increase in foreign tourist arrivals. India tourism officeRead More →