Environment is anything and everything surrounding us. It consists of the living and nonliving things around us. Characteristics of environment It is complex – It consists of many interrelated factors It is dynamic – Due to its shape and character It is multifaceted – The environment developed is perceivedRead More →
Strategic choice refers to the decision which determines the future strategy of a firm. It addresses the question “Where shall we go”. A SWOT analysis is conducted to examine the strengths and weaknesses of the firm and opportunities that can be exploited are also determined. Based on the analysis theRead More →
Vision A Vision serves the purpose of stating what an organization wishes to achieve in the long run. According to Kotler “It is a description of something (an org, corporate culture, business, technology, and act) in the future. According to miller and dress “Vision is category of intentions that areRead More →
Strategic Management Process may be simply defined as the process through which a company formulates its business strategy. ELEMENTS IN STRATEGIC MANAGEMENT PROCESS A. Establishing the hierarchy of strategic intent – Creating and communicating a vision Designing a mission statement Defining the business Adopting the business model Setting objectivesRead More →
Objective Setting refers to the activity of setting objectives for an organization. A Goal denotes what an organization hopes to accomplish in a future period of time and therefore are qualitative in nature. Objectives are the ends that state specifically how the goals shall be achieved therefore they are quantitativeRead More →
What is Strategy? Strategy comes from a Greek word “strategos” which means generalship i.e. art of the general. A strategy could be- A plan or course of action or a set of decisions making a pattern or creating a common thread. A pattern or a common thread derived from theRead More →
SWOT analysis – It was developed in 1960`s at Stanford research institute. SWOT Analysis is a strategic management technique to understand the internal and external environment of an organization in terms of its strengths, weaknesses, opportunities and threats. S = Strength W = Weakness O = Opportunity TRead More →
Project/Slides/Presentation Transcript Subject: Strategic Management Topic: Google Strategy & Business development INTRODUCTION Google Inc. is an American multinational Internet and software corporation specialized in Internet search, cloud computing, and advertising technologies. The company was founded by Larry Page and Sergey Brin while they were both attending Stanford University. GoogleRead More →
Project/Slides/Presentation Transcript Subject: Strategic Management Topic: Strategic Plans of Microfinance Firm Introduction Ten years into the second millennium and sixty five years after our India gained independence, more than 37% of our country’s population lives below the poverty line. More than 22% of the entire rural population and 15% of theRead More →
BCG Matrix Boston consultancy group growth share Matrix commonly known as BCG Matrix is a famous portfolio analysis technique developed by Boston consultancy group in the 1970`s. It was developed for managing portfolio of different business units. The BCG Matrix shows a relationship between products that are generating cash andRead More →
Generic Business Strategies Generic Business Strategies refer to strategies which help a firm in achieving competitive advantage and sustaining superior performance. Competitive advantage can be achieved in two ways either by lowering costs or by differentiating the product/service in the market. The three generic business strategies suggested by MichaelRead More →
ANSOFF Matrix Ansoff Matrix or Ansoff Product Market Growth Matrix is a tool that helps businesses decide their product and market growth strategy. It was developed by Igor Ansoff in 1957. It suggests that a business attempts to grow depending upon whether it makes a new or existing products inRead More →