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Financial Management
- Introduction to Financial Management Part 1
- Introduction to Financial Management Part 2
- Various Decision under Financial management
- Sources of Finance
- Equity Shares
- Preference Shares
- Mutual Funds
- Deferred Shares & No Par Shares
- Internal Sources of Finance
- Financial Planning
- Financial Markets
- Time Value of Money
- Profit Maximization Vs Shareholders Wealth Maximization
- Capital Budgeting
- Capital Structure
- Cost of Capital
- Leverage
- Dividend Decision
- Dividend Decision Models
- Working Capital Requirements
- Corporate Restructuring
- Long Term Sources of Finance
Advertising Management
- Introduction to Advertising management
- Advertising Agency
- DAGMAR Approach
- Advertising Response Models
- Response Hierarchy Models
- FCB Grid Model
- Kim Lord Grid Model
- Elaboration Likelihood Model
- Advertising Appeals
- Advertising Copy
- Planning an Advertising Campaign
- Creative Strategy
- Advertising Budget
- Media Planning and Strategy Development
- Steps to Develop Media Plan
- Media – Types of Media
- Sales Promotion
- Recent Trends in Indian Advertising
Human Resource Management
- Introduction to HRM Part 1
- Introduction to HRM Part 2
- Challenges and Issues in HRM
- Human Resource Planning
- Job design & Techniques
- Job Analysis, Job Description, Job Specification
- Recruitment
- Selection
- Placement and Induction
- Promotion and Demotion
- Transfer & Employee Separations
- Training
- Incentives
- Discipline
- Grievance Handling
- Power
Company Law
- Introduction to Company Law 2013
- Kinds of Companies
- Difference between Public and Private Company
- Doctrine of Ultra Vires
- Doctrine of Constructive Notice & Indoor Management
- Memorandum of Association
- Articles of Association
- Promoter
- Formation & Incorporation of a company
- Director
- Company Secretary
- Share Certificate Vs Share Warrant
- Bills of Exchange & its Types
- Promissory Note Vs Bills of Exchange
Business Communication
- Business Communication Introduction
- Principles of Communication
- Types of Communication
- Communication Barriers
- Oral Communication
- Listening
- Written communication
- Non-verbal Communication
- Formal & Informal Communication
- Communication Models – 1
- Communication Models – 2
- Self Development and Communication
- Group Discussion & Committee
- Reference Group
International Business
- Introduction to International Business
- Difference Between Domestic and International Business
- Modes of International Business
- Tariff & Non Tariff Barriers
- Regional Economic Integration
- International Market Intermediaries
- International Monetary Fund
- World Trade Organization
- World Bank
- Export Promotion Measures in India
- Multinational Corporations
Consumer Behaviour
- Consumer Behaviour Introduction
- Factors/Determinants influencing Consumer Behaviour
- Consumer Decision Making
- Consumer Behaviour Models
- Segmentation of Market
- Cultural & Social Factors Influencing Consumer Behaviour
- Family Influence on Consumer Behaviour
- Lifestyle Segmentation/Psychographics
- Attitude & Consumer Behaviour
- Personality & Consumer Behaviour
- Consumer Involvement and Motivation
- Ethics & Consumer Behaviour
- Perception
- Reference Group
- Lifestyle & Self-Concept
- Consumer Research
- Consumer Adoption
- Organizational Buying Behaviour
- Buying Centre and Buying Situation
- Organizational Decision Making
- Changing Consumer Behaviour in India
Business Environment
- Introduction to Business Environment
- Environmental Scanning
- SWOT Analysis
- ETOP Analysis
- BCG Matrix
- ANSOFF Matrix
- Social Responsibility of a Business
- Corporate Governance
- Consumerism
- Globalization
- Liberalization
- World Trade Organization
- International Monetary Fund
- World Bank
- Export Promotion Measures in India – FTZ, EPZ, SEZ
- Monetary Policy
- SEBI
- NBFC
- MNC
- Price Control
- Small Scale Industries
Management Accounting
- Introduction to Management Accounting
- Role and Responsibilities of a Management Accountant
- Classification of Costs
- Difference Between Management, Financial and Cost Accounting
- Financial Statement Analysis
- Ratio Analysis
- Cash Flow Analysis
- Fund Flow Statement & Analysis
- Marginal Costing and Absorption Costing
- Marginal Costing and Decision Making
- Standard Costing
- Angle of Incidence – Break-Even Chart
- Cost Volume Profit Analysis
- Variance Analysis
- Budget, Budgeting, Budgetary Control
- Responsibility Accounting
- Zero based Budgeting
- Inflation Accounting
Project Management
- Project management Introduction
- Generation and Screening of Project Idea
- Market and Demand Analysis of a Project
- Technical Analysis of a Project
- Cost of Project
- Cost of Production and Estimates of Sales & Production
- Working Capital Requirements of a Project
- Means of Finance
- Project Appraisal – Capital budgeting
- Prerequisites for Successful Project Implementation
Financial Services
Banking
- Bank, Banking Introduction
- Indian Financial System
- Financial Markets
- Central Bank – Role & Functions
- Reserve Bank of India – RBI
- Commercial Banks
- Credit Control by R.B.I.
- Banker Customer Relationship
- Types of Bank Accounts
- How to Open a Bank Account
- KYC – Know Your Customer
- Banking Instruments
- Bank Mandate, Power of Attorney, Banker`s Lien, Right to Set-off, Garnishee Order and Attachment order
- Corporate Banking
- Retail Banking
- Securities
- Non Banking Financial Company
- IRDAI – Insurance Regulatory Development and Authority of India
- Classification of Loans