Power Power is simply a means of influence. It refers to the capacity that a person has to influence the behaviour of another person for doing something he/she may not normally do. It can be understood in terms of an Agent(person with power) and a Target(person to be influenced byRead More →
Share Certificate Definition – A Share Certificate is a registered evidence of title to the shares issued by a company under its common seal, duly stamped and signed by one or more directors or by the company secretary as per the Articles. ♦ It is an acknowledgment of the sharesRead More →
Cost of Production Cost of production refers to all costs involved in acquiring goods and services required as input for producing a product. The four major components of cost of production are – ♦ Material Cost ♦ Labour Cost ♦ Cost of Utilities ♦ Factory Overhead Cost (i) MaterialRead More →
Entrepreneurship Entrepreneurship comes from a french word `Entrependre’ and the German word `Uternehmen’ both meaning individuals who are `undertakers’ i.e. those who took the risk of a new enterprise. Entrepreneurship is a dynamic activity which helps the entrepreneur to bring changes in the process of production, innovation in production,Read More →
Cost of Project The Cost of Project represents the total of all items of outlay associated with a project which are supported by long term funds. It is crucial that the Cost of Project is accurately estimated as under estimation of costs will lead to shortage of funds. InRead More →
BCG Matrix Boston consultancy group growth share Matrix commonly known as BCG Matrix is a famous portfolio analysis technique developed by Boston consultancy group in the 1970`s. It was developed for managing portfolio of different business units. The BCG Matrix shows a relationship between products that are generating cash andRead More →
Generic Business Strategies Generic Business Strategies refer to strategies which help a firm in achieving competitive advantage and sustaining superior performance. Competitive advantage can be achieved in two ways either by lowering costs or by differentiating the product/service in the market. The three generic business strategies suggested by MichaelRead More →
Market and demand Analysis Market and demand Analysis is conducted to know about the aggregate demand for the product or service and the market share that the proposed project will enjoy. Market and demand Analysis involves the following activities : – (A) Situational analysis and specification of objectivesRead More →
ANSOFF Matrix Ansoff Matrix or Ansoff Product Market Growth Matrix is a tool that helps businesses decide their product and market growth strategy. It was developed by Igor Ansoff in 1957. It suggests that a business attempts to grow depending upon whether it makes a new or existing products inRead More →
Strategic evaluation and control Strategic evaluation and control is the process of determining the effectiveness of a given strategy in achieving the organizational objectives and taking corrective actions whenever required. Control can be exercised through formulation of contingency strategies and a crisis management team. There can be the following types ofRead More →
Generation and Screening of a project idea Generation and Screening of a project idea begins when someone with specialized knowledge or expertise or some other competence feels that he can offer a product or service ♦ Which can cater to a presently unmet need and demand ♦ To serveRead More →
An advertising campaign is a systematic effort to achieve some predetermined objectives. It may be a political campaign for elections or a social campaign to raise money, or a systematic effort to promote a product or service. According to Dunn and Barban “An advertising campaign includes a series of adsRead More →