Marketing information system refers to an organized set of procedures, information handling routines, communication and reporting techniques designed to provide information required for making marketing decisions. It involves – Accessing Internal and External sources of information Identifying information problems and providing solutions to prevent these problems Analysis and processing ofRead More →
Project/Slides/Presentation Transcript A Study On Sales Promotion Activities Of Volkswagen India WITH REFERENCE TO ABRA MOTORS PVT. LTD. TABLE OF CONTENT CHAPTER CONTENT PAGE.NO 1 INTRODUCTION 1 1.1 DEFINITIONS AND CONCEPT 2 1.2 INDUSTRY PROFILE 8 1.3 SCOPE OF INDUSTRY 10 1.4 GLOBAL SCENARIO 12 1.5Read More →
Advertising, sales promotion and personal selling are the three major inter-related tools of promotion which supplement the efforts of each other. Sales promotion is regarded as one of the best tool of promotion as it helps in stimulating customer demand, supplementing advertising activities through cheaper means, facilitating personal selling andRead More →
A Marketing Budget refers to the estimation of costs required for promotion and marketing of goods and services. It involves allocation of money to different marketing and promotion activities for the future period. It is determined on the basis of – Marketing objectives of the business Competitor`s Marketing Strategies PreviousRead More →
Pricing is the marketing function that involves determination of value of a product or service in monetary terms before it is offered in the market for sale. Price is the marketing mix element that produces revenue. Price refers to the exchange value in terms of money of products and servicesRead More →
Market research refers to systematic collection, recording and analysis of data, aimed towards solving a marketing problem. It is the process of collecting information or facts relevant to the market and analysing and interpreting that information to strategize business decisions. According to Philip Kotler, “Market Research is the systematic design,Read More →
A Product is anything that is offered in a market for sale that might satisfy a need or want. It is a bundle of utilities consisting of various features and accompanying services. According to Phillip Kotler – “It is a bundle of physical services and symbolic particulars expected to yield satisfactionsRead More →
Market Positioning refers to the activities taken by a marketer to create a distinct image of a product, brand, offer or company in the minds of prospective customers or target segment. According to Philip Kotler – “Market Positioning is the act of designing the company’s offerings and image to occupyRead More →
Market targeting is the process through which a marketer identifies and evaluates various segments in the market and decides the number and type of segments to be targeted. It essentially involves identifying customer groups who are likely to buy a specific product or service. Basis for Market Targeting Factor toRead More →
The term marketing mix was first coined by James Culliton and was described as 4P`s by Professor Jerome McCarthy. Since then the terms ‘marketing mix’ and ‘4P`s’ have been used synonymously. Marketing Mix refers to the set of controllable factors that a firm can use to influence the buyer’s responseRead More →
STP stands for Market Segmentation, Targeting and Positioning. Most companies use a simple two-step process to formulate its marketing strategy i.e. Target Marketing (STP) Assembling the Marketing Mix 4 Ps Companies develop different marketing strategies to satisfy different consumer groups. The process of selecting the right customer groups for aRead More →
A company’s marketing environment consists of all the factors and forces outside marketing that affect management’s ability to develop and maintain successful transactions with its target customers – Kotler and Armstrong Marketing Environment involves forces that directly or indirectly influence an organisation’s capability to market its product successfully. Factors affectingRead More →