Marketing concepts or philosophies refer to a general thought or idea, which is used by firms to effectively and efficiently achieve their goals through identification and satisfaction of consumer needs and wants. Traditional Marketing Concepts Exchange concept – Under exchange marketing concept the exchange of a product between buyer andRead More →
Marketing is the process of satisfying the needs of a consumer. It starts with the identification of needs and wants of a market and continues till the needs and wants are satisfied. Market – A market is an actual or nominal place where buyers and seller meet to trade goodsRead More →
Project/Slides/Presentation Transcript Topic – New Product Development & Product Life-cycle Stages Slide 1 – New Product Development & Product Life-cycle Stages Slide 2 – Causes of New Product Failures Overestimation of Market Size Product Design Problems Product Incorrectly Positioned, Priced or Advertised Costs of Product Development Competitive Actions To create successfulRead More →
Project/Slides/Presentation Transcript Subject: Marketing management Topic: Micromax Product Decision SLIDE 1 PRODUCT DECISION BY MICROMAX SLIDE 2 – PRODUCT MIX- MICROMAX LINE STRECHING, FILLING,MODERNIZATION AND PRUNING Line Stretching: Examples – Canvas Knight 2, Doodle 3, Doodle 4, Ultra Hi-Def LED TV (50K2330UHD), & Ultra Hi-Def LED TV (42C0050UHD). Line Filling:Read More →
Project/Slides/Presentation Transcript TOPIC: Marketing Project on Segmentation,Targeting and Positioning of Amul INTRODUCTION Formed in 1946, a dairy co-operative movement in India A brand name managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) Jointly owned by 3.6 million milk producers in Gujarat Spurred the White Revolution in India Now aRead More →
Agricultural Marketing According to National Commission on agriculture “Agricultural Marketing is a process which starts with a decision to produce a saleable farm commodity and it involves all aspects of market structure of system both functional and institutional, based on technical and economic considerations and include pre-harvest and post-harvestRead More →