Non verbal communication refers to the communication that makes use of sign language and body language understood by both the parties to communicate a message. Sign Language can be further divided into Visual Signals and Audio Signals. However, apart from body and sign language, the voice of the communicator, theRead More →
Written Communication is another category of verbal communication apart from oral communication. It involves communication of a message through written words and symbols. While oral communication comes as a natural process to humans, written communication requires a lot of practice and effort. Characteristics of Written Communication One of theRead More →
Listening plays a crucial role when it comes to Oral Communication. While a speaker communicates the intended message orally, the listener plays an equally crucial role to make the communication a successful one. Speaking and Listening go hand in hand. The success of a Communicator lies mainly in the patienceRead More →
Verbal communication where words are used in speech is termed as Oral Communication. Oral Communication happens both in a formal and informal manner in organizations. Oral Communication in organizations acts as a binding factor since it adds a personal touch between people who interact with each other in an organization.Read More →
Good communication is something that does not happen all by itself. A communicator must have clear understanding of the communication process and must take conscious efforts to accurately communicate the intended message to the receiver in an appropriate manner. Some factors also known as 7C of communication or Principles ofRead More →
Business Communication is the ability of a group of individuals to speak the same language internally and externally towards business promotion. Business communication is one of the most important tool for an organization to succeed in a professional manner. Communication that takes place in an organization between its employees andRead More →
Communication Models Shannon and Weaver’s model Shannon and Weaver’s model is termed as the Mother of all communication models owing to the fact that it is technically advanced than the other communication models. Shannon and Weaver’s model substantiates six factors that are necessary for effective communication. The following are theRead More →
Communication Models David Berlo SMCR Model David Berlo SMCR Model attempts to explain the various components required for effective communication. According to David Berlo SMCR Model the three major components required for effective communication are Sender, Message and Receiver. The model explains various characteristics/factors related to the sender, message and receiverRead More →
Media simply refers to a vehicle or means of message delivery system to carry an ad message to a targeted audience. Media like TV, Radio, Print, Outdoor and Internet are instruments to convey an advertising message to the public. The main task of media planners is to select the mostRead More →
A Media Plan refers to a series of activities required in an effort to deliver the ad message to a large target audience in an effective manner at low cost. A Media Plan involves the various tasks like market analysis, setting certain media objectives, developing media plan & strategies and conductingRead More →
Media Planning refers to a series of decisions required in an effort to deliver the ad message to a large target audience in an effective manner at low cost. Media simply refers to a vehicle or means of message delivery system to carry an ad message to a targeted audience. Media planningRead More →
An Advertising Budget refers to the amount of money allocated towards advertising of a brand or product. While developing an advertising strategy, it is empirical to set advertising objectives which are significantly influenced by the advertising budget. Advertising objectives are important for decision making and to have a point ofRead More →